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8 tips to ensure your blog’s a success

Peta Serras

by Peta Serras

Simple tips and steps to create a quality blog that readers love

These days your nanna probably has a blog. You’d think that it must be something magic that sets apart the hobby blogger and someone who does it full time.

I’ll let you in on a secret. There’s no secret formula.

It’s being consistent, producing quality work and giving value to your readers.

Ask any successful entrepreneur that started from their blog and online marketing and they’ll tell you they produced quality work that added value to their readers lives and were consistent doing so.

Although I’m no expert when it comes to blogging and I’m not doing it full-time, I do make a nice part-time income from my website. I thought today I’d share my favourite tips about starting and creating a successful blog.

1. Have an idea before you start

When I first started blogging it was a little all over the place. Sometimes I’d post about Pilates and other times I’d rant. I didn’t really have a clear idea in my head about what I wanted to do, so I just did it all. No doubt I would have lost a lot of readers in the process too.

Now with Professional Babe, I have a clear idea that I’m writing for the professional woman who wants to have it all. Essentially a lifestyle based blog with some career and branding advice thrown in. Now that I know what I’m doing it makes content creation a breeze.

2. Schedule it into your life

Like important appointments are scheduled into your life, blogging should be considered as an important weekly appointment. Sit down and work out where you have chunks of time available and dedicate that to marketing, content creating and creating your paid offerings.

Make sure you stick to the schedule and don’t throw blogging on the back burning. Having a schedule means you’re working consistently. Your blog is important, so make sure you schedule it into your life like it is.

3. Write for your audience

When I write for Professional Babe, I have an idea of who is going to read the post and love it. I think of these people who are ideal reader and every post I try to write in their language.

Before the rebrand of Professional Babe, I sat down and worked out some personas of the kind of people to read the blog. To then make it a little easier, I thought of people in my own life who were similar and now I write for them. I’ve found since this I am always getting constant likes, shares and engagement through social media when I post.

4. Find a mentor who has done it before

Anthony Robbins talks about mirroring people and following their footsteps when it comes to success. What did they do to get there? Was it networking? Was it interviewing people?

For me my mentor is Alice Nicholls. She’s an Aussie mamma who runs The Whole Daily and Alice Nicholls. I listen to her advice above anyone else, because she’s done it and she’s exactly where I want to be.

Interested in her success? She offers a free, three part training series here.

5. Determine where you want to go

I believe in looking at the end result of what you want out of your blog. Is it a book deal? Is it 10k months? When you’ve figured this out, make a plan by working backwards with goals on how to get there. You can break this down into quarterly, monthly and even weekly goals.

Planning and goal setting is key for success.

6. Stick with it

Yes, like anything, consistent work always pays off. The best blogs start and they keep going. They usually have a regular posting schedule and will keep pumping out and promoting great content, even if people aren’t really reading it at first.

Your audience will find you if you put yourself out there.

7. Outsource if you can afford it

I have a web designer who I work with that does all my tech, web and design work. It isn’t my strong point and I feel that my time is better spent blogging and marketing. I see doing it right and saving me time is definitely an investment I can afford.

8. Make it easy for your audience to understand what you do

Make sure they don’t come to your blog and are overwhelmed and unsure. A tagline in the header can be helpful, or even displaying a clear theme or a well-written about page. Make it known to people what your blog is about.


“Remember consistency is key and people want to hear what you have to say. You are doing a disservice to the world by not sharing your voice on a regular basis.”


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Peta Serras

Editor of Professional Babe, Peta has a penchant for pretty things, Tom Hardy and ginger kittens. You can find her sipping a long black, creating killer content or making sure her winged eyeliner is even. Peta is a writer, model & Pilates Instructor based out of the Hunter Valley.

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