BUSINESS BANG: Meet Krystal, founder of The Aura Lab
“I’ve developed a strategy that feels aligned, reliable, and fun—and delivers consistent revenue and growth every time I use it. My sales have skyrocketed as a result (up 47% from last year!) — Krystal, founder of The Aura Lab.
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Company: The Aura Lab
The babe in charge: Krystal Thompson
What do you sell?
Human Design Coaching & Brand Consultation for Creatives, Service Providers, and Personal Brands.
Who is your customer?
Female entrepreneurs with a cosmic approach to life.
What was your main goal for purchasing Business Bang?
When I joined Business Bang, I was stuck in an exhausting cycle of spaghetti-at-the-wall experimentation. I was on the right track, but ultimately scared to fully commit to the strategies that could truly grow my business. My main goal was to get myself out of overthinking and into bold, consistent action.
Did the program help you achieve your goal?
1000%, yes. I did more for my brand during my time in Business Bang than I even knew was possible.
How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
Since my time in BB, I’ve completely let go of the fear of success. I’ve developed a strategy that feels aligned, reliable, and fun—and delivers consistent revenue and growth every time I use it. My sales have skyrocketed as a result (up 47% from last year!), and for the first time in a long time, I feel like I’m working IN my business and not just on it. My podcast (one of my goals in joining Business Bang) is bringing in consistent high-quality leads, and I’m more and more often having that absolutely delicious experience of sales happening on their own without any extra effort on my part.
How have you grown as an entrepreneur?
The biggest change without a doubt is the level of self-trust I’ve cultivated. It’s hard to see sometimes until we’re on the other side of it, but I used to waste an incredible amount of time and energy wondering if I’d be successful, or if my ideas would “work.” I’ve learned how to drop all of that, and feel more connected than ever to my creativity, power, and purpose.
What were your top three wins?
+ Polishing my core offer into something scalable that I am deeply, deeply proud of.
+ Starting my podcast and going on 30 weeks of consistent episodes. Developing trust with my audience, and starting to see those “I listened to one episode and knew” sales come through.
+ Elevating the caliber of client I call into my world. Since tweaking my messaging and standards in Business Bang, every client session I have feels like an absolute dream.
What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
Peta’s energy + the consistency of the weekly calls. Peta is such a solid embodiment of what I was longing to cultivate within myself at the time (bold, smart, consistent sexy action), and I knew being in regular, close proximity with her would help me grow exponentially. Spoiler: it did!
In your own words, how would you describe the coaching calls?
A really fantastic blend of teaching and workshopping. Some weeks are hands-on, hot-seat support, others are full blown workshops on necessary topics to nourish and grow your business. I felt really held in the balance of being met where I was, while also being invited to learn and fine-tune more.
“My annual revenue is already up 47%, and I’ve cultivated a bank of invaluable intangibles like clarity, direction, consistency, and trust. I know I’m well on my way to becoming a million dollar brand.”
How long did it take you being in Business Bang to see results or a change in your business/yourself?
I noticed a shift in myself very quickly. I know I keep mentioning it, but the consistency of the container (weekly calls, regular Slack check-ins) meant I regularly had the opportunity to push my own edges and go farther than I had the week before. Peta’s “why wouldn’t you?” energy helped me slice through my own BS right off the bat, and within a month or two of joining BB there were already significant shifts in myself and in my business.For some context: I joined Business Bang in April. By May, my podcast was launched. By June, I had completed a massive project I’d been sitting on for years. By July, my core offer was polished and I had my first $2,695 client join.
Peta’s energy is POWERFUL. And if you’re truly ready to let it impact you, you’ll go very far.
Can you estimate the ROI from your BB investment?
This is what’s so magical about containers like this – the ROI will just continue to compound. My annual revenue is already up 47%, and I’ve cultivated a bank of invaluable intangibles like clarity, direction, consistency, and trust. I know I’m well on my way to becoming a million dollar brand.
Why should someone join Business Bang?
If you are ready to do the real work to make your business shine and are even remotely considering doing it with Peta – join Business Bang. The amount of growth that’s on the table for your business, your life, and yourself on the other side of this investment is almost impossible to comprehend. And the sooner you say yes, the sooner you get to experience it.
CONNECT WITH KRYSTAL FROM THE AURA LAB
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