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BUSINESS BANG: Ally from Electric Feel Co — Pricing for profit, not vibes

“Earned the previous quarters entire revenue in one gorgeous month.”
— Ally, founder of Electric Feel Co

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Company: ELECTRIC FEEL CO
The babe in charge: Ally

What do you sell?
Specialised marketing and brand strategy for the adult / sex industry.

Who is your customer?
The top 1% on onlyfans, service providers, and rule-breaker brands in the sex and sensuality space.

What was your main goal for purchasing Business Bang?
Developing my understanding of how to be a good and profitable entrepreneur. How to strengthen my mindset, move through challenges and separate my emotions from business.

Did the program help you achieve your goal?
YES I jumped in knowing there was no way that Peta would *not* help me with these things. Within 6 months I have a strong offer suite, profit, confidence in myself as a founder and a cohort of babes who are all so supportive and uplifting.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
Well I know that I’m not done yet and have re-signed for another 6 months without hesitation. 😉
+ I can hold high ticket conversations with certainty and confidence.
+ Earned the previous quarters revenue in one singular month (!)
+ My visibility as a business, we all need the oxygen to our fires and strengthening my positioning, sales and offers has made content so much less of a sticking point for myself.


“I can hold high ticket conversations with certainty and confidence, [and I’m] PRICING FOR PROFIT AND NOT VIBES”


Have you grown as an entrepreneur?
Pitching. I spent almost 2 years in business with a “whats meant for me will find me” mindset, and once I realised that was doing such a disservice to my growth and opportunities (and Peta’s challenge of getting 100 rejections/No’s) consider me pitch-slapped into asking for what will grow my business.

What were your top wins?
+ Earning the previous quarters entire revenue in one gorgeous month
+ The millionaire mindset immersion (technically an experience, but the mindset and embodiment shift was a massive win.)
+ PRICING FOR PROFIT AND NOT VIBES before my business went under

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
I was at this point where it was now or never. I clicked on the Business Bang sales page at least once a week for MONTHS, waiting for it to magically give me permission to invest in myself. Working with Peta in a once-off capacity previously, I knew she understood my business, my goals and was not going to let me shy away from success.

In your own words, how would you describe the coaching calls?
Hot, expansive, sometimes uncomfy in a “future you will thank you” kind of way, and most importantly – unmissable. I only miss calls if I ABSOLUTELY cannot make it and in those cases I binge the Business Fondle podcast for my Peta fix.


“Business Bang makes million dollar businesses, Peta Serras gives million dollar advisory.”


How long did it take you being in Business Bang to see results or a change in your business/yourself?
Just went back through our slack channel for the tea and the answer is 10 days. Once I started pricing profitably under Peta’s advice (executed immediately upon my BB onboarding call) that showed up in the very next client enquiry.

Can you estimate the ROI from your BB investment?
6x.

Why should someone join Business Bang?
Following a yap challenge wont be the thing that elevates a business, neither will another content trend, a new platform, or logo. Business Bang makes million dollar businesses, Peta Serras gives million dollar advisory.

CONNECT WITH ELECTRIC FEEL CO
Instagram | Website

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GOOD IN BUSINESS: Madlen and the rate rise that paid for the program in a week

“The pricing shift GIB gave me the confidence to make paid for the program within its first week of work — and keeps paying, every day I invoice, from here on.” — Madlen, founder of Madlen Toumbourou Consulting

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Company: Madlen Toumbourou Consulting

What do you sell?
I partner with mission-driven organisations as a senior strategic advisor — turning strategy into funded, deliverable impact through rigorous thinking, a trauma-informed lens and deeply relational, high-touch delivery. The body of work spans strategic planning and strategy development, operating plans, governance support and uplift, stakeholder engagement, facilitation and mediation, and grant and tender strategy and writing — with a trauma-informed and intersectional lens across all of it.

Who is your customer?
Mission-driven organisations across the social impact space: not-for-profits, social enterprises, and corporates working to deliver on their social purpose and commitments. Typically CEOs, EDs, boards and program leads who need senior strategic thinking without a full-time hire.

What was your main goal for purchasing Good In Business?
To build a scalable business that remains genuinely profitable, and not just busier; get truly clear on my growth strategy, for myself, the way I do it for my clients; stop only trading time for money; and build a business designed to support my life, lifestyle and family — one I can work around rather than be run by. Here’s the paradox a lot of consultants will recognise: I spend my days building growth strategies, operating plans and positioning for other organisations, and had never fully turned that same lens on my own business. What I wanted was the dedicated space and accountability to build my own growth engine with the same rigour I bring to everyone else’s.

Did the program help you achieve your goal? How does your business look now?
Yes. The first shift was simply committing the time and money to my own business with the same seriousness I bring to client work. Since then I’m modelling my annual salary and moving toward paying myself a regular, consistent wage; I’ve got clarity on my revenue model and my standards; I repriced long-standing clients without them losing any value; I lifted my general day rate; and I’ve set KPIs for what matters — business performance, client satisfaction and my own lifestyle. The biggest shift is that I take myself more seriously as a business owner. I have a model that supports me every week of the year, instead of accepting the ups and downs as “just how it is.” I’m not accepting that for my business anymore.


“Money win: Repriced long-standing clients without any loss of value, lifted my rates significantly, and stepped into a clearly premium position.”


What has been your most audacious move in the last 8 weeks?
Repriced long-standing clients — a flat monthly retainer increase, framed as commitment and value, without clients losing an ounce of value — and stepped fully into a premium position, setting my rates to the calibre and value of the work I deliver, rather than competing on cost.

What were your top three wins?
+ Got clear on my body of work — naming the depth of expertise and IP I bring — which is the foundation for leading in my field, not just delivering in it.
+ Got crystal clear on my revenue model, standards and KPIs — creating a real sense of clarity, safety, and control.
+ Re-anchored to my why and started taking myself more seriously as a business owner — the identity shift underneath everything else.

Did you have a money win?
Repriced long-standing clients without any loss of value, and with more flexibility to serve them well. Lifted my rates significantly and stepped into a clearly premium position, pricing to the value and calibre of the work, not to be the affordable option. I no longer suppress or apologise for my pricing — I price to profit, to value, and to the premium standard of what I deliver.

What made you decide to go with us over other service providers?
Peta’s audacious style and her persistence in selling to me — I’d never seen anyone sell something so confidently, and that in itself told me something. Her confidence and boldness — she embodies exactly what she teaches. And she sits a bit outside my lane; I don’t want to pigeonhole myself, and there are real lessons to bring into impact work from other sectors and places.


“I’d never seen anyone sell something so confidently — she embodies exactly what she teaches.”


How long did it take you being in GIB to see results or a change in your business/yourself?
The mindset shift came almost immediately — it arrived with the purchase itself: okay, I’m dedicating this time, I’m backing myself — alongside all the mindset work Peta did. Being forced to sit down and articulate things I’d never pinned down — what sits inside my area of expertise, what is my body of work, what are my standards — was where the real change happened. Getting clear on my body of work was the turning point.

Can you estimate the ROI from your GIB investment?
GIB cost me $2,500. Since the program I’ve made a significant increase to my rates — a step up I simply wouldn’t have had the conviction to name before. The uplift on the handful of days I’ve already delivered at the new rate has more than covered the full $2,500 investment, and that pricing is now permanent — across a full year of billable days, the annualised value of the increase dwarfs the one-off program cost many times over. Put simply: the pricing shift GIB gave me the confidence to make paid for the program within its first week of work — and keeps paying, every day I invoice, from here on.

Why should someone join GIB?
There’s a real identity piece: you get clear on your business identity and who you are — not just what you sell. You learn to properly articulate your value. It’s structured and creative — genuine method, but real creativity in the way Peta teaches. You work with someone who embodies what they teach — you see it live in every session. She’s authentic and unapologetic, and that gives you permission to be the same in your own business.

CONNECT WITH MADLEN TOUMBOUROU CONSULTING
Website

Apply for Good In Business

 

GOOD IN BUSINESS: Hannah and doubling the rate of her signature package

“Almost doubling the rate of our signature package — and not feeling guilty or scared about that at all.”
— Hannah, founder of Dilettante Copy


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Company: Dilettante Copy

What do you sell?
Brand Copywriting + Content

Who is your customer?
Small business owners who care about community.

What was your main goal for purchasing Good In Business?
To get my shit together — make a forward-motion plan that would help me charge what I’m worth, feel good about the work I’m doing, and enjoy every day in my biz.

Did the program help you achieve your goal?
How does your business look now?
100%. I can see the vision now and how to pull it all together — solidifying my offers so they meet my audience needs + my personal passions, pricing them appropriately, and doing the work without breaking my back. Business is busy, but in an exciting way. We’ve had our two biggest months ever! <3


“Money wins: Nearly doubled invoicing months, two new clients at the fresh signature rate, and no more guilt about charging what she’s worth.”


What has been your most audacious move in the last 8 weeks?
Almost doubling the rate of our signature package — and not feeling guilty or scared about that at all.

What were your top three wins?
+ Huge months of invoicing (like, nearly double) since starting.
+ Locking down 2 x new clients at the fresh signature rate.
+ Building out the next steps and offer progressions, elevating to a ‘creative director’ role over ‘daily do-er’.

Did you have a money win?
Feel so much more confident about charging these heftier prices (for me). And they’re not scoffed at by others, either.

What made you decide to go with us over other service providers?
I’ve been in Peta’s orbit for a long while — at least 3 years. Love Give Good Email (although I am a terrible self-paced student), the podcast, the newsletters, etc. I kept coming back to the sales page, wondering if it was the right time to leap — things felt busy and overwhelming — but it was a quick voice note from Peta that tipped me over the edge, no looking back.


“It was a quick voice note from Peta that tipped me over the edge, no looking back.”


How long did it take you being in GIB to see results or a change in your business/yourself?
One session.

Can you estimate the ROI from your GIB investment?
I’d say I’ve already made back the investment — signing on new clients at revised rates.

Why should someone join GIB?
It’s empowering, thought-provoking and business-changing. Plus, you connect with some other incredible business owners in many different spaces — these links are priceless.

CONNECT WITH DILETTANTE COPY
Website | Instagram

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GOOD IN BUSINESS: Barbara and her book deal

“I decided to write a book during the program, spoke to a publisher and am half way through the writing.”
— Barbara, founder of Blossom with Barbara

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Company: Blossom with Barbara

What do you sell?
I help people understand property and money to achieve their personal goals

Who is your customer?
People who want to buy and invest in property at different stages of the journey.

What was your main goal for purchasing Good In Business?
To be intentional with my business expansion and direction, gaining clarity and confidence to act

Did the program help you achieve your goal?
How does your business look now?
Yes — I have changed my business structure, have engaged a marketing expert and have many plans in place to roll out this year. I decided to write a book during the program, spoke to a publisher and am half way through the writing.


“Money win: Investing in new platforms, brand direction and professional assistance to make things happen with speed.”


What has been your most audacious move in the last 8 weeks?
Deciding that I have an impactful voice and need to build the platforms to share this. I have clearly defined pricing and fee for service is underway.

What were your top three wins?
+ My business clarity.
+ Taking action.
+ Investing time on my businesses.

Did you have a money win?
I chose to invest in my business during the process, changing platforms, brand direction and professional assistance to make these things happen with speed. That is very valuable to my business.

What made you decide to go with us over other service providers?
You grab my attention, with your strong presence and unapologetic approach to all things business. Your experience is vast, your energy is infectious and you genuinely love business!


“Your strong presence and unapologetic approach to all things business [is what got my attention].”


How long did it take you being in GIB to see results or a change in your business/yourself?
Signing up started the change — your intake form made me realise I had signed up to the support I needed.

Can you estimate the ROI from your GIB investment?
It’s significant, I will come back to you with a figure in 12 months time. The personal ROI and engagement has been excellent.

Why should someone join GIB?
They have an itch that they want Peta to scratch. Looking to make real change in how you move in business.

CONNECT WITH BLOSSOM WITH BARBARA
Website | Instagram

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GOOD IN BUSINESS: Jacinta and her $20,000 offer

“Doubled my hero package price, booked in for branding, tone of voice and a photoshoot, and I’m going to put a $20K offer on my website.”
— Jacinta, founder of Champagne Electric

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Company: Champagne Electric

What do you sell?
I sell wedding packages that help people design, curate and experience vibey weddings

Who is your customer?
Excited, design-loving brides to be.

What was your main goal for purchasing Good In Business?
I wanted to experience momentum in my business and get a kick up the bum to implement some big changes and goals.

Did the program help you achieve your goal?
How does your business look now?
Yes! I loved the pace, I loved the thought provoking, I loved the hot seats, and have taken steps to create a better offer suite, a shit-hot sales flow and up my prices.


“Money wins: Price increases, a new lead in offer, a much more cohesive offer suite that upsells.”


What has been your most audacious move in the last 8 weeks?
Doubled my hero package price, booked in for branding, tone of voice and a photoshoot, and I’m going to put a $20K offer on my website

What were your top three wins?
+ Actually making the call to invest properly in my business.
+ Meeting amazing people.
+ Changing my mindset to active sales.

Did you have a money win?
Yes all of the above! Price increases, a new lead in offer, a much more cohesive offer suite that upsells.

What made you decide to go with us over other service providers?
Honestly I’ve gotten so much value out of your free content it made sense. I had already mentally committed to Business Bang too and I liked the fact I was doing a beta round and doing it with Ben!


“I’ve gotten so much value out of your free content [joining] it made sense.”


How long did it take you being in GIB to see results or a change in your business/yourself?
After the first call.

Can you estimate the ROI from your GIB investment?
ONE MILLION DOLLARS (haha — it’s coming babe!!! Pxx)

Why should someone join GIB?
For accountability, for actionable change, to work alongside somebody who really thinks about your business and what would work for you. To get access to your brain!

CONNECT WITH CHAMPAGNE ELECTRIC
Instagram | Website

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GOOD IN BUSINESS: Carly’s high standards, firm boundaries, and plan of attack

“My business standards are higher, the boundaries firmer, I know what I want to achieve and have a plan on what I need to do to make it happen.”
— Carly, founder of Bold Vibes Marketing

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Company: Bold Vibes Marketing (formerly Socially Graceful)

What do you sell?
Marketing, but with a focus on your audiences experiences, the messaging, the way they engage with your content, your website. And getting you that conversion.

Who is your customer?
Business owners who are tired of messy marketing that doesn’t get them results.

What was your main goal for purchasing Good In Business?
Helping me pivot my previous business, and ensure that my goals, offers, standards, and systems are where they need to be for this next era.

Did the program help you achieve your goal?
How does your business look now?
On the way! My business standards are higher, the boundaries firmer, I know what I want to achieve and have a plan on what I need to do to make it happen.


“ROI: x692% is the ROI right now, but watch this space.”


What has been your most audacious move in the last 8 weeks?
Tripling my revenue goal, and increasing my salary.

What were your top three wins?
+ Creating a brand new offer after a call and getting clear on how much I care about clients audiences
+ Seeing where my profit is leaking within my offers
+ Getting clear on my standards and boundaries

Did you have a money win?
Feel SO much better about pricing now, but more than that, dreaming up bigger offers (and will pop one on my website!!) Plus had an all important price increase after big doing so for two years!

What made you decide to go with us over other service providers?
Um, Peta, it’s you… I knew that if anyone could help me work this rebrand through it was going to be you.


“Feel SO much better about pricing now, but more than that, dreaming up bigger offers (and will pop one on my website!!) Plus had an all important price increase after big doing so for two years!”


How long did it take you being in GIB to see results or a change in your business/yourself?
Within hours of that first session!

Can you estimate the ROI from your GIB investment?
x692% is the ROI right now, but watch this space.

Why should someone join GIB?
1. Peta knows how to create a business that works, even when things aren’t working
2. The mindset that Peta shares is like nothing else I’ve ever experienced
3. Because you want results

CONNECT WITH BOLD VIBES MARKETING
Instagram | Website

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GOOD IN BUSINESS: Shirval and her confidence to dream big and be visible

“Using the program’s hourly rate calculator, I worked out my true minimum billable rate, factoring in my income goals, overheads, and actual billable capacity.”
— Shirval, founder of Your Business Support Specialist

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Company: Your Business Support Specialist

What do you sell?
I help tradie and mining business owners get their systems, admin, and operations actually sorted — so the business runs without them having to hold it all together themselves.

Who is your customer?
Tradies and small business / consultants & mining.

What was your main goal for purchasing Good In Business?
To stop guessing on pricing and offers, and get a clear, profitable structure in place along with a plan for growth.

Did the program help you achieve your goal?
How does your business look now?
I really wanted clarity on where I was falling short in my business. One thing that was immediately clear was that my pricing is solid. A gap that surfaced, though, was my sales process. I was waiting for clients to declare interest instead of recognising and following up on the cues that were already there. I am more deliberate in my business now, and I am no longer second-guessing my pricing.


“I am more deliberate in my business now, and I am no longer second-guessing my pricing.”


What has been your most audacious move in the last 8 weeks?
Giving myself permission to dream big. Knowing my offers properly, inside and out, rather than guessing at them. And the biggest one for me has been just being visible — putting myself out there consistently instead of staying behind the scenes.

What were your top three wins?
+ Confidence in my pricing — knowing it is solid, rather than guessing or second-guessing it.
+ Identifying the sales gap — realising I was waiting for clients to declare interest instead of recognising and acting on the cues already there.
+ Pushing myself to be visible — putting myself out there consistently instead of staying behind the scenes.

Did you have a money win?
The biggest win was not raising a price, but confirming the pricing I already had was profitable and correct. Using the program’s hourly rate calculator, I worked out my true minimum billable rate, factoring in my income goals, overheads, and actual billable capacity. Knowing that number, and knowing my existing pricing already sits above it, has changed how I feel about charging it. I am no longer second-guessing whether my rates are fair. I know they are sustainable.

What made you decide to go with us over other service providers?
Peta’s authenticity, hands down. I have bought a few of her programs and listen to her podcast regularly. She is straight down the line, but she also gets that life happens around business. What you see is what you get with her, and she makes you feel different about your own business than any other program has.


“If you want clarity on where your business is actually falling short, and someone who tells you the truth while still making you feel capable, this is it.”


How long did it take you being in GIB to see results or a change in your business/yourself?
Immediately. We started with sales, and it made me realise I had a big gap in my business that I was not even clear existed

Can you estimate the ROI from your GIB investment?
The ROI is not a dollar figure yet, but it has come through in clarity and confidence. I am no longer second-guessing my pricing or stalling on sales conversations because I doubt myself. That alone has already changed how I show up in my business, and I expect the financial return to follow.

Why should someone join GIB?
Honestly, all of it. The pricing clarity, the sales gap I did not even know I had, the push to be visible, and Peta’s straight-down-the-line way of making business feel achievable instead of overwhelming. If you want clarity on where your business is actually falling short, and someone who tells you the truth while still making you feel capable, this is it.

CONNECT WITH YOUR BUSINESS SUPPORT SPECIALIST
Instagram | LinkedIn

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GOOD IN BUSINESS: Mariana and an action plan for the next phase of her business.

“My business has clarity, it has a goal and a plan of action. Every time I work with Peta, my mindset shifts and I end up earning bank!”
— Mariana Gaona Lopez

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Company: Pink Ocean Virtual Solutions

What do you sell?
I am an automation consultant, I help small business owners stop doing things manually.

Who is your customer?
Small business owners and scaling entrepreneurs.

What was your main goal for purchasing Good In Business?
Clarity and a plan of action for my next phase of business.

Did the program help you achieve your goal?
How does your business look now?
Yes absolutely, working with Peta is always a fantastic idea. My business has clarity, it has a goal and a plan of action.


“[I’m] not scared of charging top dollar.”


What has been your most audacious move in the last 8 weeks?
Getting a new website and for the website to showcase who I am! Also not being scared of charging top dollar.

What were your top three wins?
+ Clarity.
+ Seeing how my offers were not supporting my goals.
+ Getting my offers to support my goals.

Did you have a money win?
Price increase! Also more boundaries.

What made you decide to go with us over other service providers?
Every time I work with Peta, my mindset shifts and I end up earning bank!


“Peta knows her stuff, she knows business and she wont sugarcoat it for you.”


How long did it take you being in GIB to see results or a change in your business/yourself?
Almost immediately, it helped me pull my head out of my a**.

Can you estimate the ROI from your GIB investment?
At this stage only around 1x but that is till HUGE.

Why should someone join GIB?
Peta knows her stuff, she knows business and she wont sugarcoat it for you. She also works with your boundaries, your goals, your circumstances. She won’t tell you a cookie cutter whatever. She is also VERY good at bringing you down or up depending what you need.

CONNECT WITH PINK OCEAN VIRTUAL SOLUTIONS
Instagram | Website

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GOOD IN BUSINESS: Elle Steele on owning (and charging) for her expertise

“Giving myself permission to dream big and know I have a $100,000 offer in me already.”
— Elle Steele

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Company: Elle Steele / The Good Business Project www.ellesteele.com

What do you sell?
Group coaching, activations, business advisory, and speaking keynotes.

Who is your customer?
People who have created or who want to create a business for good.

What was your main goal for purchasing Good In Business?
To get clarity on my business direction and messaging.

Did the program help you achieve your goal?
How does your business look now?
I have more clarity and it helped me streamline my offers and how I set up my business. I feel so confident and powerful now.


“I feel so confident and powerful now.”


What has been your most audacious move in the last 8 weeks?
Giving myself permission to dream big and know I have a $100,000 offer in me already. Launch a podcast.

What were your top three wins?
+ Launching the poddy
+ Clarity on how experienced I am
+ Confident in myself to step up to the level I know I can work in

Did you have a money win?
I feel waaay better about charging what I’m worth. I’ve had price increases and I’m not phased about putting a $50k offer on my webby.

What made you decide to go with us over other service providers?
Your energy and my intuition – I knew it was a match made in heaven.


“I’ve had price increases and I’m not phased about putting a $50k offer on my webby.”


How long did it take you being in GIB to see results or a change in your business/yourself?
Days.

Can you estimate the ROI from your GIB investment?
When I sell my new offers I’m looking at a $30k launch but I want to sell this program I have to corporates and that could be $50k+.

Why should someone join GIB?
It’s an honest space to be in, and we’re not hustling or forcing action. It feels expansive.

CONNECT WITH ELLE STEELE
Instagram: The Good Business Project & Elle Steele | Website

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GOOD IN BUSINESS: Leslie and raising her standards, prices, and offers

“I’ve pitched to larger companies for podcast sponsorships, let go of offerings I wasn’t excited about anymore, and finally launched a mini course I’d been sitting on for months..”
— Leslie, founder of Leslie Carvitto Photography

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Company: Leslie Carvitto Photography

What do you sell?
I’m a brand photographer, creative director, podcast host, and visibility strategist.

Who is your customer?
My customer is multi-passionate women, businesses and creatives that refuse to blend in. They’re building bold, original brands and creating work and lives that feel deeply aligned with who they are. They’re ready to be seen for their incredible gifts and offerings, and they value authenticity, creativity, fun and ambition.

What was your main goal for purchasing Good In Business?
I knew I needed a major shake-up but felt stuck in how to actually move forward. I wanted someone who would give it to me straight, and after following and taking part in a few of Peta’s offerings over the years, I knew she was that person. My business felt like it was on the verge of an evolution and upgrade, and I wanted support to help me move through that next level with more clarity and confidence.

Did the program help you achieve your goal?
How does your business look now?
Yes! I have a clear business road map ahead of me! I’ve changed my offers and pricing, and know where I need to focus my energy and attention to hit my new stretch revenue goal. My mindset has shifted, and my confidence has grown as a result of being in Good in Business, and I finally feel like I’m not just throwing shit at the wall. I have a framework and a system!


“My business felt like it was on the verge of an evolution and upgrade, and I wanted support to help me move through that next level with more clarity and confidence.”


What has been your most audacious move in the last 8 weeks?
Definitely doubling my revenue goal and giving myself permission to raise my prices. I’ve pitched to larger companies for podcast sponsorships, let go of offerings I wasn’t excited about anymore, and finally launched a mini course I’d been sitting on for months.

What were your top three wins?
+ Raising my standards AND my prices.
+ Feeling more confident and excited about my offers, shifting my clientele, and knowing exactly what I need to do to hit my revenue goal
+ Feeling more confident and ready to go full force!

Did you have a money win?
Yes – definitely price increases and 100% feel better about what I’m charging and knowing that it’s profitable (that hourly calculator was genius and showed me that I was really undercharging and could NOT scale my business if I kept it at that rate.) I’ve created my biggest package ($14,000) for women who want quarterly photoshoots!

What made you decide to go with us over other service providers?
PETA’S A VIBE! lol I love how direct and unapologetic Peta is…. and I felt 110% confident that I would level up with her advisory. I know people who’ve worked with her and have gotten killer results – and I also knew that she’d push me to do the things I’ve been wanting to do but slacking on (hello, price increase).


“Most audacious move: Definitely doubling my revenue goal and giving myself permission to raise my prices. I’ve pitched to larger companies for podcast sponsorships, let go of offerings I wasn’t excited about anymore, and finally launched a mini course I’d been sitting on for months.”


How long did it take you being in GIB to see results or a change in your business/yourself?
From the first call! Even just the first few reflection questions got me thinking deeper about what I really wanted my life and business to look like, and the changes I would need to make in order to get there. It was a beautiful wake up call. 🙂

Can you estimate the ROI from your GIB investment?
I’ll get back to you on this!

Why should someone join GIB?
Someone should join GIB if they want honest, direct guidance and practical support on how to create a profitable business and learn how to scale. The community aspect is awesome too – it’s really nice to be in a space with other business owners who are ambitious and setting big goals for themselves!

CONNECT WITH LESLIE CARVITTO
Instagram | Website

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GOOD IN BUSINESS: Ben and his $50,000 offer

“Average proposal value before the program was around $3k. Our lowest package now starts at $5k (which someone instantly purchased on the discovery call) and goes up to $50.000.”
— Ben, founder of BusyWork Dispatch

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Company: BusyWork Dispatch

What do you sell?
We give people (and their AI assistants) direct access to a team of professional developers. So you can have the idea, like “build a website” or “automate this process”, and we get it built with AI.

Who is your customer?
Growth focused executives who want to drive AI adoption through their organisation without disrupting day to day operations.

What was your main goal for purchasing Good In Business?
Bring focus to the business, it’s offerings and it’s marketing efforts.

Did the program help you achieve your goal?
How does your business look now?
Yes, business looks literally completely different. New name new brand new offering. I felt like I came into the program with some great ingredients but by the end I had the full menu.


“New name new brand new offering. I felt like I came into the program with some great ingredients but by the end I had the full menu.”


What has been your most audacious move in the last 8 weeks?
Average proposal value before the program was around $3k. Our lowest package now starts at $5k (which someone insta purchased on the discovery call) and goes up to $50k. This wasn’t about simply increasing prices. It was about setting prices where I genuinely wanted them to be, then finding the right audience with both the willingness and the ability to pay for the value we provide.

What were your top three wins?
+ New offerings
+ New brand
+New internal clarity and direction

Did you have a money win?
We increased prices and have a better defined (profitable) offering.

What made you decide to go with us over other service providers?
I didn’t really consider anyone else. It was the right offer at the right time at the right price. If I was being incredibly candid from the male perspective I get tiered of the ‘all hustle, no strategy’ culture of a lot of online male coaches. And I liked that although you obviously target a more female audience that doesn’t mean it all becomes about balancing business and motherhood.


“Money win: We increased prices and have a better defined (profitable) offering.”


How long did it take you being in GIB to see results or a change in your business/yourself?
Mindset maybe 3 weeks, tangible results were week 7 and 8.

Can you estimate the ROI from your GIB investment?
Probably have to get back to you one this as I have very few data points at this stage. Could be pretty large though.

Why should someone join GIB?
To bring clarity to your goals and offer based on what you want to achieve as a business owner

CONNECT WITH BUSYWORK DISPATCH
Instagram | Website

Apply for Good In Business

 

BUSINESS BANG: Love Stepha — Hot art meets good business and a 20x ROI

“I’ve just had my best quarter ever. And I’m on track for possibly my best FY. I feel like the ROI is like 20x the investment but there’s also parts that are immeasurable (like self trust + confidence).”
— Stepha, creative wildcard behind Love Stepha

Join Business Bang


Company: LOVE STEPHA
The babe in charge: Stepha

What do you sell?
I’m a photographer, model, DJ, content creator, speaker, artist and well… I guess you’d call me a creative wildcard! 😉

Who is your customer?
Anyone who wants HOT ART. This is often baddies in business for branding shoots. Or people who are hosting parties. Families who want to freeze time in photo frames. This can also look like hot brands who want a pink haired babe to represent them/their products.

What was your main goal for purchasing Business Bang?
To uplevel my skill as a business owner. It’s one thing to be GOOD at what you do (ie me as a photog), it’s another thing to be GOOD at business. I noticed a gap in my business skillset and, well, after 8 years in biz full time — i wanted to give myself the opportunity to grow and be better!

Did the program help you achieve your goal?
Yes, absolutely!

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
Here’s a list of changes in no particular order:
+ Refinement of my personal/biz aura (more so how I perceive myself and then how i share that with the world… ie not letting imposter syndrome exist anymore)
+ Pricing structure, getting clear on the numbers and ensuring that what I’m charging checks out financially
+ Bringing new ideas + new offerings to the market
+ Increasing visibility + exposure
+ No more undercharging!!
+ A whole sense of taking myself seriously and deeply respecting the business owner + artist that I am


“More confident making faster decisions, find it easier to pivot, more control over my finances, and the understanding value ladder of my business”


Have you grown as an entrepreneur?
Yes… 1000%

What were your top wins?
+ Increased self confidence and self trust
+ Securing exciting projects, biggest jobs of my career so far
+ The self belief (along with the trust) to keep taking action (and getting quicker) to make my dreams a reality
+ Knowing my numbers + being clear on my pricing
+ Improving my sales skills (still a WIP but i’m growing!!)

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
I have worked with a few “business coaches” previously who ended up being all talk with not much substance/knowledge on what it takes to actuaaaally run a profitable biz.

I met Peta at an event about 8 years ago and we have been connected online ever since. I have seen her journey (through socials) and I have HUGE respect and admiration for what she has created, through so many seasons of her business. She walks the fkn talk. She knows her stuff. She’s been in business for such a long time, through various mediums and has the knowledge + experience to back her advisory. Plus, I also think she’s a great expander in wanting the best, hottest, sexiest life and believing you’re unapologetically worth it.

In your own words, how would you describe the coaching calls?
Informative without being a drag. Fun without lacking substance. Thought-provoking without sending you into a spiral. Engaging. Exciting. Comforting.


“A whole sense of taking myself seriously and deeply respecting the business owner + artist that I am”


How long did it take you being in Business Bang to see results or a change in your business/yourself?
I think it was about 3 months in finding my groove, making changes and then finally popping my head up to observe the shifts (cos it can be so hard to see yourself sometimes).

Can you estimate the ROI from your BB investment?
I’ve just had my best quarter ever. And I’m on track for possibly my best FY. I feel like the ROI is like 20x the investment but there’s also parts that are immeasurable (like self trust + confidence).

Why should someone join Business Bang?
Because Peta knows her sh*t. She walks the talk. She’s got such a dynamic experience that she can guide you and she’s also is a fantastic cheerleader, without blowing smoke up you for no reason. She’ll also challenge you (in really healthy + empowering ways). She’s genuine. Authentic. Knowledgeable. FUN. Insightful.

Plus what she’s creating is attracting such a great community of fellow business baddies. To have such an elite group of founders is nourishing to be a part of/surrounded with (and not lame cliquey vibes, ya know).

CONNECT WITH LOVE STEPHA
Instagram | Website

Join our business Bang Gang

 

BUSINESS BANG: Rachel Niemann — The exercise physiologist with a location-freedom business

“I now have the tools to not only build my business, but make sure it’s profitable and successful.”
— Rachel Niemann, Founder of Ebb & Flow Exercise Physiology.

Join Business Bang

 

A NOTE FROM PETA: Rachel came to me initially for a strategy session for another business idea. She loved the consulting (obviously!) and decided to work together long term. Over the 6 months of Business Bang, we decided the idea wasn’t aligned and the focus should be on her existing in-person exercise physiology clinic.
In the fourth month of Business Bang, we began to move Rachel’s business online so she could package her skills into online offerings to give her location freedom—the dream—and since then, she has amassed a large following on Instagram. I COULDN’T BE MORE PROUD OF HER!!!
It just goes to show, you can follow your passion and build the business you want AND to exceptionally well. Rachel is an incredible example of that. Let’s read her story —


Company: Ebb & Flow Exercise Physiology
The babe in charge: Rachel Niemann

What do you sell?
Exercise physiology services for women with pelvic health, chronic pain or perimenopause symptoms.

Who is your customer?
Midlife women who want to take control of their body without going to extremes.

What was your main goal for purchasing Business Bang?
To learn how to be an entrepreneur and to move my in-person business online.

Did the program help you achieve your goal?
Yes.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
+ I fell in love with my profession again after feeling frustrated and burnt out.
+ I gained the confidence and support to show up online and be visible.
+ I have a sweet offer that I’m currently building, that just feels so in line with my values and the women I want to help.


“I’m so proud. And thank you so much for pushing me to be visible, teaching me what being visible means and entails and giving me the confidence to go for it. Oh, and helping me fall in love with my career again. How good to take a moment and think wow, I can actually have such a big impact.”


How have you grown as an entrepreneur?
I feel so much more confident to show up and be visible. I now have the tools to not only build my business, but make sure it’s profitable and successful.

What were your top wins?
+ Seeing the potential in myself and my profession.
+ Meeting fellow BB’ers who were incredible entrepreneurs in their own right and so very supportive.
+ Finally understanding what it’s going to take to be an entrepreneur, not “just” a business owner.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
How respectful and understanding of my circumstances, Peta was through the whole onboarding/sales process. The Business Fondle Podcast gave me a taster of Peta’s methods and personality and I could see the benefits of her input in my business.

In your own words, how would you describe the coaching calls?
Sometimes challenging, but very supportive at the same time. It’s great to learn from the coaching of the other participants also.


“I now have the tools to not only build my business, but make sure it’s profitable and successful.”


How long did it take you being in Business Bang to see results or a change in your business/yourself?
Two months into BB, I put my prices up. I felt much more confident in my value and ability to charge more. My messaging improved at that time also. There was some internal shifts that needed to take place and a personal life push to *finally* push my business online after being bricks and mortar for years. It was also the ‘being visible’ that had prevented me from taking the leap but BB helped with my confidence and understanding the importance.

(A note from Peta: I challenged Rachel on her last BB call to be visible every day. She kept that promise and has had a 4,180% increase in her audience)

Can you estimate the ROI from your BB investment?
As I have only just launched the new version of my business, the ROI has not been financial as yet, but I have grown my Instagram audience from 250 to 10,700 within 6 week who are primed for my upcoming program launch.

Why should someone join Business Bang?
If you want to feel challenged and stretched but supported in the process and you want to scale a business in a world that’s getting noisier and more crowded by the minute, then you can’t go wrong with BB.

CONNECT WITH RACHEL FROM EBB & FLOW EXERCISE PHYSIOLOGY
Instagram | Website

Join our business Bang Gang

 

BUSINESS BANG: CAROLINE VOADEN FROM STORY — A Premium Consulting Shift & a BBC Feature

“You care SO MUCH about getting your clients results, I don’t think there’s anyone else offering the same.”
— Caroline Voaden, Founder of STORY.

Join Business Bang


Company: STORY
The babe in charge: Caroline Voaden

What do you sell?
Strategic PR, crisis communications and workshops for businesses and leaders facing make-or-break moments.

Who is your customer?
Business owners experiencing a reputation crisis or wanting to be recognised as an expert in their space.

What was your main goal for purchasing Business Bang?
Increase business revenue, move into more consulting and strategy work to be in line with strengths, and get clear on new core offer and positioning.

Did the program help you achieve your goal?
Yes.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
More entrepreneurial mindset, higher prices, overhaul of finances, more visible online.


“More confident making faster decisions, find it easier to pivot, more control over my finances, and the understanding value ladder of my business”


How have you grown as an entrepreneur?
More confident making faster decisions, find it easier to pivot, more control over my finances, and understanding the value ladder of my business.

What were your top wins?
+ Phasing out work I didn’t want to do for higher paying consulting work
+ Landing a dream client
+ 3.5k followers. on TikTok from 0
+ Featured on BBC and Marketing Mag

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
Your discipline, your 100% commitment to wanting your clients to succeed, your amazing content ideas

In your own words, how would you describe the coaching calls?
Fun, collaborative, valuable.


“I have so much more confidence in my own decisions and I feel really proud to call myself a founder and entrepreneur.”


How long did it take you being in Business Bang to see results or a change in your business/yourself?
4 months

Can you estimate the ROI from your BB investment?
Honestly I think the shift in mindset and social followers are more valuable than the monetary outcomes so far as it’s still compounding but I’d guess at x3

Why should someone join Business Bang?
You care SO MUCH about getting your clients results, I don’t think there’s anyone else offering the same. Also I found Sharon’s work SUPER valuable

CONNECT WITH CAROLINE FROM STORY
TikTok | Website

Join our business Bang Gang

 

CONSULTING: Mariana from Pink Ocean VS — Expert Positioning & Scalable Offers

“The mindset and strategy shift have been enormous. I have established strong boundaries and organised my business so it’s ready to scale. ”
— Mariana, founder of Pink Ocean VS.

Book your strategy session


Company: Pink Ocean VS
The babe in charge: Mariana
Project booked: Once-off Strategy Session

What do you sell?
Operations Consultancy services specialising in Moxie CRM.

Who is your customer?
Online service-based businesses.

What was your main goal for wanting consulting?
Getting a clear offer suite, business structure and lead generation.


“Love all that Peta has to offer, her brain just knows how to run a business that is profitable.”


Did our time together help you achieve your goal? How long did it take for you to see results?
Yes absolutely. The mindset and strategy shift have been enormous. I have established strong boundaries, organised my business so it’s ready to scale and have implemented some of the points we talked about immediately and as mentioned, the mindset shift has made it so that I am on my way to achieve my financial goals.

What are the top three changes/shifts you’ve noticed — in your business or yourself?
+ Mindset shift
+ Boundary shift
+ Operational shift

What made you decide to go with me over other service providers? What was the reasoning for saying HELL YEAH to consulting?
Love all that Peta has to offer, her brain just knows how to run a business that is profitable and that is such valuable knowledge! Anytime I read, hear or watch any of Peta’s content, workshops or podcast, I get so much advice, it would have been silly to go with someone else!

Can you estimate the ROI from your investment?
At least 10x for the first month.

Why should someone work with Professional Babe for consulting?
Peta knows how the market and the trends move. She knows even before it’s obvious! Which is super helpful in a world of ever moving goal posts.

CONNECT WITH MARIANA FROM PINK OCEAN VS
Instagram | Website

 

Book your strategy session

 

CONSULTING: Ally from Electric Feel Co — her 25x ROI & entrepreneurial upgrade

“My goal was ✨guidance✨, but I got so much more than that from Peta, so it literally only took 6 weeks to have a massive turnaround in my business.”
— Ally, founder of Electric Feel Co.

Book your strategy session


Company: Electric Feel Co
The babe in charge: Ally
Project booked: Once-off Strategy Session

What do you sell?
Marketing and Brand Consulting for spicy creators and founders.

Who is your customer?
Startups, Founders and Creators in the adult or sexual wellness industry 🌶️

What was your main goal for wanting consulting?
A proverbial and simultaneous slap in the face whilst holding my hand. I wanted to know how to sort my shit out and align my business with my goals.


“Peta gave me entrepreneurship 101 so my very next booking was profitable from the get-go.”


Did our time together help you achieve your goal? How long did it take for you to see results?
My goal was ✨guidance✨, but I got so much more than that from Peta, so it literally only took 6 weeks to have a massive turnaround in my business.

What are the top three changes/shifts you’ve noticed — in your business or yourself?
+ Restructuring my prices = raising my understanding of my worth as a consultant. Peta gave me entrepreneurship 101 so my very next booking was profitable from the get-go.
+ Celebrating and backing myself and the work.
+ Understanding where to give my energy to (aka my premium offers)

What made you decide to go with me over other service providers? What was the reasoning for saying HELL YEAH to consulting?
I literally have never even considered anyone else. I knew Peta was going to tell me what I needed to know, and from binging her podcast twice a week I know she walks the walk.

Can you estimate the ROI from your investment?
25x ❤️‍🔥

Why should someone work with Professional Babe for consulting?
You could do what I did and follow Professional Babe on instagram, listen to the pod, watch her youtube and attend her free webinars for almost two years… or you could book a consult (or more), and have an expert dissect your business and provide actionable next steps that actually get you f**king somewhere.

CONNECT WITH ALLY FROM ELECTRIC FEEL CO
Instagram | Website 

Book your strategy session

 

GGE: From $0 to $30,000 made with GGE

“My main goal was to build longevity for my business outside of social media. I recently launched a service to an email waitlist only and sold out — making $30,000.” — Caylin, founder of Pēpi & Parent

Company: Pēpi & Parent
The babe in charge: Caylin Dickson
Email software: Flodesk
List size: Pre GGE was ~500, is now ~2500
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
I am a infant sleep specialist AKA a sleep consultant, and I help tired parents get more rest!

Who is your customer?
Tired Mums & Dads with babies and children aged 0-12, although the majority of my clients have children under 3 years of age.

What problems did your business have before investing in Give Good Email?
Prior to GGE I had only recently started growing my email list. I had created a lead magnet and had a few people signing up to my list. I had the most basic of basic welcome sequences and was loving the format of email and as a data gal (postgraduate academic background) it was really fun looking at the metrics around email. I am in a very saturated industry, and I was worried about what would happen if I didn’t build my business outside of social media. I had never sent weekly emails, or communicated with clients outside of a DM!

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I had listened to a couple of podcast ep’s of Peta’s and was working closely with a colleague of hers. From a surface level, I loved her branding, messaging and her as a person. I downloaded a couple of freebies + her $35 offer and was like she knows her sh*t too. So, no brainer!

What was your main goal for purchasing Give Good Email and did we help you achieve it?
My main goal was to build longevity for my business outside of social media. Following a recent launch that was primarily to email I would say it has def helped me achieve it!

Prior to GGE, were you making money from email marketing?
Nope, none, zero, zilch (email was just for annoying spam from woolies)

After being in GGE, how much email revenue are you making?It is hard to establish how much of my sales come from email versus from socials. However, I recently launched a service to an email waitlist only and sold out — making $30,000.

What has been the BEST part of Give Good Email?
The fact I can dip in and out as I need to and that I have lifetime access. I feel like i’ve only consumed half of the content and already have so many wins!

How long did it take you being in GGE to see email results?
I’ve been in GGE less than 6 months, and I would say I was seeing noticeable results as soon as I started auditing my welcome sequence.

Implementing what you have learned from GGE, how much time have you saved a week from email?
A HUGE amount, I used to do every email by hand, now I have everything automated from post-purchase flows to collating testimonials.

Can you estimate the ROI from your GGE investment?
If I paid 3k and had a 30k launch you do the math pls Peta lol (Peta did the math lol — 900%)

Would you set us up with your friends and family? If so, how come?
Absolutely! I think not only is email slept on in the service based business industry, the format and content that Peta has created is magic.

CONNECT WITH PEPI AND PARENT:

Instagram | Website

 

Join Give Good Email

 

Want a low cost taste? Get the email marketing starter pack

 

BUSINESS BANG: Wright Mode — 300% increase in revenue in 6 months

“My revenue has increased by around 300% since I’ve started working with you in Business Bang.”
— Brooke, founder of Wright Mode.

Join Business Bang


Company: Wright Mode
The babe in charge: Brooke Wright

What do you sell?
I am an AI strategist, and I help women and small businesses learn how to use AI and automations to scale their businesses.

Who is your customer?
Founders, women in business, and small to medium-sized enterprises.

What was your main goal for purchasing Business Bang?
My main goal was to have business advice and mentorship that actually helped me move the needle, grow my business, hold me accountable, have someone to bounce ideas off, and help me get out of my own way.

Did the program help you achieve your goal?
Absolutely. My revenue increased by 300% in 6 months.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
My business looks completely different. I have rebranded from Wright Way VS to Wright Mode and elevating myself out of being a ‘doer’ to being a high-level AI consultancy where I’m booking regular speaking and training for organisations. I’m now super profitable and I feel really confident in myself now as a founder and just how I run my business.


“I have rebranded from Wright Way VS to Wright Mode and elevating myself out of being a ‘doer’ to being a high-level AI consultancy where I’m booking regular speaking and training for organisations.”


How have you grown as an entrepreneur?
I have so much more confidence in my own decisions and I feel really proud to call myself a founder and entrepreneur. I have also elevated out of being a behind the scenes ‘doer’ in other peoples businesses to a strategic AI advisor and feeling confident about doing it.

What were your top three wins?
+ Gaining access to a supportive community
+ Having confidence and support to go from implementer to consultant
+ Revenue increase and pricing offers that are now profitable

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
Your brand and personality. Also being able to binge the podcast and hear all of that solid advice — it wasn’t waffle or airy-fairy. Whenever you say something, there’s always strategy behind it. It’s not just “raise your prices” and it’s like, cool, that’s great, but no one’s going to pay that. You are so strategic, you have so much real-world experience, and that has been so invaluable.

In your own words, how would you describe the coaching calls?
Amazing, extremely actionable, so strategic, absolutely worth going to and showing up for.


“I have so much more confidence in my own decisions and I feel really proud to call myself a founder and entrepreneur.”


How long did it take you being in Business Bang to see results or a change in your business/yourself?
Pretty much as soon as I signed up. One, because by signing up I made a commitment to myself that I wasn’t going to waste this opportunity to work with you. And then over the six months, like I feel like the changes have been exponential since then with my revenue increasing by 300%.

Can you estimate the ROI from your BB investment?
My revenue has increased by around 300% since I’ve started working with you.

Why should someone join Business Bang?
If you are serious about taking your business to the next level and you’re committed to doing the work and taking on the advisory that Peta gives you, then Business Bang is for you. If you want someone who is not going to challenge you or stretch you, then this isn’t for you. But if you are committed to growing your business, then I recommend it 110%!

CONNECT WITH BROOKE FROM WRIGHT MODE
Instagram | Website

Join our business Bang Gang

 

CONSULTING: The Social Haus — releasing a program & doubling retainer clients in the process

“After two years of sitting on this idea [Campaign Crashcourse], we finally brought it to life. And off the back of that launch, we also doubled our agency-side retainer clients.”
— Kaitlyn, cofounder of The Social Haus.

Book your 10 week accelerator


Company: The Social Haus
The babes in charge: Sarah and Kaitlyn
Project booked: 10 week accelerator (and 2 month extension)

What do you sell?
We’re a digital marketing agency that makes brands impossible to scroll past. Socials, ads, emails — that’s where we really sing. Think clever content, campaigns that convert, and marketing that actually sounds like a human wrote it (and makes real humans want to read it).

Who is your customer?
She’s running a great ecomm brand with big potential but her marketing feels messy and inconsistent. She’s ready for scroll-stopping content, clear direction, and a team that can turn her ideas into impact.

What was your main goal for wanting consulting?
Campaign Crashcourse was an idea we sat on for two years. We knew it had potential, but something was holding us back. Working with Peta flipped that. She helped us stop overthinking and start executing with purpose. Her support gave us the tools, language, and confidence to finally bring the course to life, not in a rushed, scrappy way, but as something powerful and polished.

She came in red hot with generous access to her knowledge, assets, and lived experience. Whether it was copy tweaks, sales psychology, or systems advice, she poured her brain into this project like it was her own. She helped us tighten the messaging so it felt bold and true to The Social Haus tone, and she guided us to speak confidently to the value of the course, not just list out the deliverables.

She was (and still is) one of our loudest supporters both in our 1:1 calls and out in the wild online. With her support, we didn’t just create a product, we laid the groundwork for something scalable, strategic, and so aligned with where we’re heading. We bloody love working with Peta.


“Immediate 3x ROI. A seriously strong return and that doesn’t even factor in the internal growth, systems we now have in place, or the long game of Campaign Crashcourse.”


How does your business look now we’ve completed this project? What are the top three changes/shifts you’ve noticed — in your business or yourself?
Since working with Peta, Campaign Crashcourse has gone from a solid idea to a strategic, high-impact offer. The messaging is clearer, the positioning sharper, and we finally have the tools and examples to build out the backend properly. We’re no longer winging it or underselling the value. The course feels aligned, polished, and built to convert.

How have you grown as an entrepreneur?
Campaign Crashcourse was an idea we sat on for two years. We knew it had potential, but something was holding us back. Working with Peta flipped that. She helped us stop overthinking and start executing with purpose. Her support gave us the tools, language, and confidence to finally bring the course to life, not in a rushed, scrappy way, but as something powerful and polished. We’ve gone from sitting on a good idea to owning it as a core part of our business, and that shift has changed how we lead, how we launch, and how we see ourselves as entrepreneurs.

What were your top three wins?
+ Launching Campaign Crashcourse: after two years of sitting on this idea, we finally brought it to life. And off the back of that launch, we also doubled our agency-side retainer clients.
+ Sharpening our sales messaging: we stopped diluting the offer and started leading with value, which shifted how we pitch and position everything we do.
+ Backing ourselves: we’ve stepped into a new level of confidence as entrepreneurs. We believe in the course, in the strategy behind it, and in ourselves as the ones to deliver it.

What made you decide to go with me over other service providers? What was the reasoning for saying HELL YEAH to consulting?
We’d worked with Peta before and already knew the magic she brings. After completing her signature program Give Good Email, we got a taste of her teaching style: clear, clever, and delivered with a huge ego in the best possible way. The kind that rubs off on you and makes you want to step up, speak louder, and sell with confidence. So when it came time to finally launch Campaign Crashcourse, there was no question. We didn’t just want a strategist. We wanted someone who could see the vision, challenge us to level up, and help us actually get it done. Peta was always going to be that.


“Campaign Crashcourse was an idea we sat on for two years. We knew it had potential, but something was holding us back. Working with Peta flipped that. She helped us stop overthinking and start executing with purpose.”


How long did it take to see results or a change in your business/yourself?
Immediately. From the first session, we felt a mindset shift. We stopped second-guessing ourselves and started making decisions with way more clarity and confidence. Within a few weeks, we’d reshaped the entire course structure, refined our messaging, and felt completely re-energised about the offer. The ripple effect on the rest of the business followed fast.

Can you estimate the ROI from your investment?
Immediate 3x ROI. A seriously strong return and that doesn’t even factor in the internal growth, systems we now have in place, or the long game of Campaign Crashcourse.

Why should someone work with Professional Babe for consulting?
Peta doesn’t just tell you what to do, she makes you believe you can actually do it. She brings sharp strategy, bold energy, and full transparency. She’s generous, wildly smart, and fully in your corner. If you want someone who’ll challenge you, hype you, and treat your business like it really matters, it’s Peta.

CONNECT WITH THE SOCIAL HAUS HOTTIES
Instagram | Website | Campaign Crashcourse

Book your 10 week accelerator

 

BUSINESS BANG: Central Core — I now know how to be an entrepreneur

“I have the resources to build a structured business that works for me. Business Bang has taught me what it actually is to be an entrepreneur.”
— Sarah, founder of Central Core.

Join Business Bang


Company: Central Core
The babe in charge: Sarah Lang

What do you sell?
Central Core is home to Reformer Pilates group classes and individualised studio sessions.

Who is your customer?
Stressed but bless professionals seeking connection with themselves and others.

What was your main goal for purchasing Business Bang?
To increase my skill level to transform myself from business owner to business CEO.

Did the program help you achieve your goal?
I have the resources to build a structured business that works for me with the ability the process the risks involved (which is huge for a scaredy cat like me). Peta gave me the confidence to think about bigger things that I wouldn’t have previously thought of and broke everything down in possible steps. I know future me will utilise what I learnt in the program to be a business owner who knows has a clear set of goals, makes decisions and can plan for future development.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
1. I can be more that what I currently am. Meaning, it would be possible for me to develop a course, to teach a retreat, to teach teachers, to create literally anything to do with Pilates, anything is possible. In my old way of thinking I would have “just been a Pilates instructor for ever”
2. I get less caught up on small things. I am able to acknowledge that XYZ has happened, be a bit bummed out and then move on. I find myself being Peta and asking “and…” I can keep moving forward because I deserve to have a life. The energy that you keep and give is the energy that returns.
3. I am able to see my business in a bigger picture. I can see the potential for growth in areas I couldn’t before but I also have the confidence to try and do other other things. Peta encouraged me to think about success differently, it’s not defined by what’s in the bank or fully booked classes, success is defined by me only.


“Our group were legendary, they were all incredibly supportive, patient, kind and contributed ideas that were really thought out. Peta gives everyone individual attention and they was never a time where I felt like being in the hot seat was intimidating or shameful.”


How have you grown as an entrepreneur?
+ My default mode is to let my business run itself (and I have done this for many years), BB has turned that around for me and taught me what it actually is to be an entrepreneur. BB challenged me to think about what I actually want and then gave me the structure to put what I want into words and form actions from that.
+ I feel equipped to look at Central Core as a bigger picture and make decisions based on the actions needed to get to my goals. I no longer default to “I have decision fatigue”, instead I plan for worst case scenario and remember that messy action is better than no action.
+ I understand how to structure a business to best work towards the goals, creating offers and how to price them (not on vibes) as well as different marketing tones.

What were your top three wins?
+ Being able to make a decision
+ Understanding how to create goals
+ Implementing and working in my own boundaries and standards. This took away the resentment I felt towards my business.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
Of course it was Peta. I had consumed EVERY bit of free content available and had also done the $35 offer. The authenticity of Peta as a person, her casual tone and her way of making business fun is chefs kiss. Personally, aside from the way that Peta broke things down and explained things in language that I understood, I loved that she had owned a studio before so really understood what being in this industry is like. She had real life experience and even in the content provided outside BB used her own studio as example often. I can not express how much I found this helpful. It’s such a niche and I think Peta’s understanding of how to work with actual clients and the energy that takes was so refreshing.

In your own words, how would you describe the coaching calls?
Our group were legendary, they were all incredibly supportive, patient, kind and contributed ideas that were really thought out. Peta gives everyone individual attention and they was never a time where I felt like being in the hot seat was intimidating or shameful. Peta has a way of challenging you without embarrassing you, she brings out the most confident version of you where you can be honest and vulnerable.

The group coaching was awesome for getting advice that you need but also the information that you pick up when others are in the hot seat is equally as valuable. There are snippets of advice offered to others that can be applied across many industries. This is not regular group coaching – it’s interactive, entertaining and educational.


“I am able to see my business in a bigger picture – I can see the potential for growth in areas I couldn’t before but I also have the confidence to try and do other other things. Peta encouraged me to think about success differently, it’s not defined by what’s in the bank or fully booked classes, success is defined by me only.”


How long did it take you being in Business Bang to see results or a change in your business/yourself?
Within 3 months I noticed a change in myself. I know the changes in my business will be gradual overtime (again nothing to do with BB and 100% me) but future me is excited and thankful that I did BB as I know in 12 months Central Core will look completely different because of what I learnt during this time.

Can you estimate the ROI from your BB investment?
You can’t put a price on personal growth. My happiness and love of my business is invaluable.

Why should someone join Business Bang?
If you are indecisive, lack direction and people pleasing rather than running a business, BB is for you. Peta gives you the tools and resources to create a clear future for your business based on what you want, the course gives you the structure to implement changes and the confidence to make decisions to get you to where you need to be.

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