Professional Babe, Author at Professional Babe
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GGE: A 45x ROI from Give Good Email Investment

“We were engaged by a nationally recognised ecommerce brand and were able to add tens of thousands of dollars in revenue to their business per email.” — Sarah Cutts

Company: thesocialhaus.com.au
The babe in charge: Sarah Cutts, director of The Social Haus
Email software primarily used for clients: Klaviyo

What do you sell?

We’re a digital marketing agency that helps bold brands to connect with their audience online with strategic and aesthetic content.

Who is your customer?

Brands who consider themselves bold or who want to be more bold in either their brand personality or offer.

What problems did your business have before investing in Give Good Email?

We didn’t have any sequences in place to nurture our own lists which we now do, and we weren’t pushing email as much as a service offering and it has now become one of our core offers.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?

When I first founded the business in 2020, I worked with Peta through another one of her previous offers. I still consider that relationship as one of the biggest factors of my success in the early days, so it seemed like a no brainer when GGE was launched.

What was your main goal for purchasing Give Good Email and did we help you achieve it?

To feel more confident with email marketing and push it more as a service. It’s now part of a core offer of ours that we bundle with both paid and organic social media marketing to provide a powerful and effective growth plan to our clients.

After being in GGE, what has been your biggest email win?

We were engaged by a nationally recognised ecommerce brand and were able to add tens of thousands of dollars in revenue to their business per email. I’m super proud of this! We’ve also worked with much smaller, but equally amazing brands to connect with their audience and grow their brands through email.

What has been the BEST part of Give Good Email?

Building the confidence and knowing I have the strategies to create effective email marketing campaigns and flows.

How long did it take you being in GGE to see email results?

Immediately. The content is all there so you can skip ahead and find what you need when you need it.

Implementing what you have learned from GGE, how much time have you saved a week from email?

Not sure about timed, but I definitely have a reduced mental load in knowing that when a new lead is added to our list, they’ll be nurtured through a flow that’s been designed specifically for them based on the actions they took to get there.

Can you estimate the ROI from your GGE investment?

Gosh probably like 45x.

Would you set us up with your friends and family? If so, how come?

You know I would! I love Peta’s approach to business and that she is definitely not afraid to stand out from the crowd. She knows her shit and looks absolutely fabulous while teaching the world about it.

CONNECT WITH SARAH AND THE SOCIAL HAUS TEAM:

Instagram | Website

Join Give Good Email

 

Want a low cost taste? Get the email marketing starter pack

 

GGE: $83k email revenue from two epic launches

“Within six months, I implemented what I learned [from GGE] and had a $40,000 launch via email” — Rachael Rose

Company: rachaelrose.com.au
The babe in charge: Rachael Rose
Email software: ConvertKit
List size: 970 total list. Waitlist segment of 217
When you joined GGE, what quiz result did you get: Chad

What do you sell?

I sell online programs, mentorships, and workshops. Two of my main offers are Together, A Women’s Circle Facilitator Training which is an online evergreen course and a year-long business mentorship program for Mums, called Doula Your Dreams.

Who is your customer?

My clients are predominantly mothers who want to start or scale a business after having children / create women’s circles to connect with their community and increase their income in order to support their family.

What problems did your business have before investing in Give Good Email?

I didn’t have an organised mailing list, wasn’t sending in any consistency, and never used it for sales.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?

I loved Peta’s style of teaching, taking a boring (to me) topic and making it engaging. Loved being able to complete it at my own pace, plus the community calls and being able to access Peta’s wisdom that way.

What was your main goal for purchasing Give Good Email and did we help you achieve it?

Start selling on email. And yes, my first sales campaign since I joined GGE, I made $40,000 by email.

Prior to GGE, were you making money from email marketing?

I had all my eggs in the instagram basket and every time I went to sell, I would see my views plummet. The idea that I could continue to reach my community through the ups and downs of a launch was really appealing. I also love long form writing and instagram wasn’t cutting the mustard. I still focus on social media as my community building and nurturing, but regularly direct people to email where deeper relationship building happens.

After being in GGE, what has been your biggest email win?

Definitely $40,000 email sales from my first email launch. It also changed my sales from being 100% via instagram to 88% via email (and from a waitlist of only 271), in this launch.

What has been the BEST part of Give Good Email?

The content is great, super comprehensive, loved the written materials that I can refer back to when I need to remember something.

How long did it take you being in GGE to see email results?

First few modules, I still have some to complete but already I have seen results.

Implementing what you have learned from GGE, how much time have you saved a week from email?

It hasn’t been a huge time saver for me as I am still not 100% across implementing automations. But GGE has directly resulted in me making more cash.

Can you estimate the ROI from your GGE investment?

Amazing! Within six months, I implemented what I learned and had a $40,000 launch via email. All my previous launches had been via instagram. Now I have a bank of data for future launches too, rather than guessing and losing potential leads in the social media land of DMs and comments.

My second launch after doing GGE was my business mentoring program for Mums, Doula Your Dreams. This had a waitlist of only 23 and I had 9 join via email marketing. 71% of sales from this $61,000 launch were via email ($43,310).

Would you set us up with your friends and family? If so, how come?

GGE covers everything you need to know, but it’s not only email – it’s about marketing and sales and being a business owner all rolled into one.

CONNECT WITH RACHAEL:

Instagram | Website

Join Give Good Email

 

Want a low cost taste? Get the email marketing starter pack

 

GGE: Superstar OBM saves 3 hours a week

“I’ve made $6k in email sign ups converting to clients and doubled my mailing list.” — Cat Dunn

Company: Cat Dunn OBM
The babe in charge: Cat Dunn
Email software: Flodesk
List size: 97
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
Online Business Management.

Who is your customer?
Coaches and creatives.

What problems did your business have before investing in Give Good Email?
I wasn’t utilising segmentation and building my list.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I was obsessed with Peta’s brand, vibe, and content and knew that I’d learn EXACTLY how to be myself in my emails by buying GGE.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
I wanted to better support my clients in utilising their email lists and I also wanted to grow my own list and increase my business revenue via my emails.

Prior to GGE, were you making money from email marketing?
The occasional sale of a one-off purchase.

After being in GGE, how much email revenue are you making?
I’ve made $6k in email sign ups converting to clients and doubled my mailing list.

What has been the BEST part of Give Good Email?
The roadmap for your email personality, the Facebook community, and the regular content upgrades to keep us uplevelling our email strategies.

How long did it take you being in GGE to see email results?
Only a few months once I got the confidence to implement what I was learning.

Implementing what you have learned from GGE, how much time have you saved a week from email?
At least 3 hours.

Can you estimate the ROI from your GGE investment?
Triple my investment!

Would you set us up with your friends and family? If so, how come?
Hells yeah! It’s the BEST email marketing program out there.

CONNECT WITH CAT:
Instagram | Website

Join Give Good Email

 

Want a low cost taste? Get the email marketing starter pack

 

GGE: $10k in sales from an email campaign

“My biggest email campaign to date has been $10k in sales.” — Kara Lehmann

Company: The Beauty Boss VA
The babe in charge: Kara Lehmann
Email software: Kajabi
List size: 500
When you joined GGE, what quiz result did you get: Chad

What do you sell?
Virtual Assistant Services for the beauty industry.

Who is your customer?
Hair and Beauty Salon Owners.

What problems did your business have before investing in Give Good Email?
I didn’t know how to maximise my list and understand the metrics.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I really loved the email content Peta was sending me and really just wanted to be more like Peta in the way she connected with me and wrote incredible emails.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
To help myself grow my email list, help make my email services for my client’s more powerful and make more sales on email.

Prior to GGE, were you making money from email marketing?
Yes but only when I had a sale.

After being in GGE, how much email revenue are you making?
My biggest email campaign to date has been $10k in sales.

What has been the BEST part of Give Good Email?
The community and the in-depth insights into email marketing that I wouldn’t have learnt elsewhere. Peta is always updating the content and it’s such a vibe!

How long did it take you being in GGE to see email results?
First few modules, I still have some to complete but already I have seen results.

Implementing what you have learned from GGE, how much time have you saved a week from email?
I would say at least 5hours at a minimum.

Can you estimate the ROI from your GGE investment?
Above $10k for sure! I wouldn’t have been able to make such amazing sales from those email campaigns without GGE.

Would you set us up with your friends and family? If so, how come?
Yes! I definitely would recommend GGE.

CONNECT WITH KARA:
Instagram | Website

Join Give Good Email

 

Want a low cost taste? Get the email marketing starter pack

 

Case Study: Expanding a Tassie-based business into an international brand

DANI SUPER NATURAL COLLECTIVE

DANI FROM SUPER NATURAL COLLECTIVE CAME TO ME WITH THE INITIAL GOAL OF FILLING HER NEXT TEACHER TRAINING. I ENCOURAGED HER TO THINK BIG AND GET CURIOUS ON HOW WE COULOD TURN SNC INTO AN INTERNATIONAL BRAND.

Dani did the hard work by clocking up 14 years teaching experience and getting her courses recognised by Fitness Australia. Of course I could see this babe going global, so it seemed like a fitting next move.

THE DESIRES:

Fill teacher training
Develop corporate Pilates offerings for Tasmanian-based businesses
➸ Expand Australia-wide with zoom-based wellness workshops

Taking teacher training global by taking in-person teacher training and putting it online.

THE SOLUTION:

In order to achieve the above, we worked together for 2x one month consulting packages and we focussed on the following:

➸ Automation strategy for online teacher training
➸ Local lead generation ideas to fill Tasmanian-based teacher training
Creating onboarding automations for online students
Creation, pricing, and messaging for corporate offerings
➸ Customer journey mapping
➸ Entrepreneurial mindset work.

DANI SUPER NATURAL COLLECTIVE GOOD THINGS TAKE TIME. AND DANI GETS THIS. JUST LIKE HOW PILATES WILL TRANSFORM YOUR LIFE WITH CONSISTENT EFFORT, THE SAME CAN BE SAID WHEN YOU HAVE A BIG GOAL YOU’RE WORKING TOWARDS.

Work of this calibre isn’t going to go from ideation to sold out in a month. I was honoured to work with Dani several times on the initial stages and planning of these two exciting revenue streams with major profit potential.

And for any Pilates goers, it’s only a matter of time before you experience a brilliant class taught by a Super Natural Collective graduate.

 

WE DIDN’T PAY HER TO SAY IT:

“Peta helped me to think big for my business. More than just practical stuff, I realised how far I could take Super Natural Collective which I hadn’t considered before.

My initial goal was to fill my next teacher training intake, but the ideas, advice, and all the practical help we worked on will flow into every teacher training I decide to run.

This year I’ve had successful teacher training intakes, mapped out my online teacher training with a big focus on student success, refined the student journey through the course, and mapped out all the automations.

By focussing on the bigger picture of where SNC is going, I’m making decisions with scale in mind so I don’t have to do things twice.

I’ve achieved so much this year because the belief Peta has in me carried over to me believing in myself and the big vision I now have for my brand.”

CONNECT WITH DANI:

website | instagram

KEEN FOR YOUR OWN HOT RESULTS?

2024 Sending Requirements for Gmail and Yahoo and what it means for email marketing

There’s been some big announcements in email land for in 2024 for the sending requirements for Gmail and Yahoo. Now before you want to chuck your laptop in the bin, let’s not get overwhelmed!

The only place spam belongs is in the aisle of a supermarket — and not in our inboxes! So I see this as a really good thing for our subscribers. And remember as business owners and marketers, that when the game gets more challenging, it means there will be more eyeballs on our stuff and why this is a good thing for email marketing.

Grab a cuppa and watch the video as I run through the changes. If you want to receive this emailed through including the Notion sheet I’m reading off and all the links, you can opt-in to receive that.

The changes are:
💔 One-Click Unsubscribe • February 1st, 2024
👮🏻‍♀️ Sender Domain Authentication • February 1st, 2024
🗑 Maintaining less than 0.3% spam • February 1st, 2024

And there’s also the Gmail Inactive Account Policy Change starting in December 2023.

If you’re after a helping hand when it comes to email I can recommend my course (obvs) Give Good Email which teaches you everything you need to know about email marketing and automation.

Peta Xx

 

Want this emailed through? I can do that!

 

Case Study: Socially Graceful and her 595% ROI

CARLY SMITH IS THE FOUNDER OF SOCIALLY GRACEFUL. HER SCOPE OF WORK IS IN THE DIGITAL MARKETING AND SOCIAL SPACE WITH A FOCUS ON STRATEGY.

THE DESIRES:

➸ Increase business revenue
➸ Increase monthly recurring revenue
➸ Tighten processes
➸ Work a four-day work week
➸ Work within school hours
➸ Expand clientele
➸ Have a stellar team so Socially Graceful can continue to grow.

THE SOLUTION:

In order to achieve the above, we worked together for six months in my AUDACIOUS Mastermind and we focussed on the following:

➸ Developing a sales funnel that works with her schedule and honours her family
➸ Clarity of offers
➸ Pricing and pitching strategy
➸ Identifying Carly’s genius zone and strategic hires to support that
➸ Creating solid boundaries and standards
➸ General business coaching and consulting
➸ Entrepreneurial mindset work.

carly socially gracefulIN THE FIRST 5 MONTHS OF AUDACIOUS, I CALCULATED CARLY RECEIVED A 595% ROI OF HER AUDACIOUS CONSULTING INVESTMENT. THIS AMOUNT WAS NOT INCLUDING THE MONTHLY INCOME SHE WAS ALREADY MAKING — IT’S THE CREAM ON TOP BABY.

I bring the expert consulting, but my clients really bring the goods. The results mentioned above are a testament to the value and results Carly gets for her own clients. That result is a byproduct of her expertise, the services, and the results she gives her clients.

It’s been an honour to be with Carly as she has helped her clients and be with her to celebrate the many client wins and her own ones too (there have been many!)


WE DIDN’T PAY HER TO SAY IT:

“Peta has helped me get beyond clear on my biz. The confidence I’ve gained has allowed me to be so much more aware of who I am, but also what I want for future Carly.

The biggest win for me would be the clients that I’ve signed since starting with her, and one of them being 4x what I would have previously charged for that service because I wouldn’t have quoted correctly, and then would have been burnt out and stressed with no time for anything.

We’ve now nailed my funnel, added more of what I love doing, she’s helped me look at my standards and boundaries, examine the holes I have in my biz, and so much more! Not to mention, she’s given me the confidence to present amazing proposals to clients.

If you want to actually achieve your goals, and you’re willing to put the work in, then AUDACIOUS is for you. Plus I’m in there. Isn’t that reason enough?”

CONNECT WITH CARLY:

website | instagram | podcast

 

KEEN FOR YOUR OWN AUDACIOUS RESULTS?

THE SHOOT: The new era of Professional Babe

// THE NEW ITERATION

The OG version of Professional Babe launched in 2014 as a creative outlet — a beauty and lifestyle editorial brand. It was rebranded and I launched the new iteration of Professional Babe and my first offering, a monthly business membership, right before ‘Rona hit.

In this time, I worked with clients who were made redundant to create their own businesses, and so, solidifying my confidence that I absolutely can do this as a business and I have finally found my thing.

My goal for all business owners is to help them build a fuqing rock solid, profitable, streamlined business through expert strategy and consulting. Free from cookie cutter approaches, BEIGE, shoulds, and fast fashion-style business trends.

I believe shit gets really good when we can expand your beliefs on what’s possible and see the true big picture of your vision. Combine that with a strategy-based roadmap and me as your hype coach? Just imagine.

// THE VISION

In July of 2021, I began to wrangle a team to bring together my vision. Having been in lockdown for most of this new business, I was convinced we would be out soon and I was ready to release something incredible and show up as this new version of myself—my brand—and really show the business world that Professional Babe was here to fuq shit up in a very major way.

Despite being the analytical and structurally-minded Virgo that fondles their clients business, it’s a little different when it’s your own. Introducing the visionary founder (moi) who went into this rebrand like it was the September Issue.

From working with moodboards based on colours and vibes, to feeling-based statements and, “okay, just visualise this whilst I set a scene for you”, my team certainly delivered.

My goal was to bring an editorial flair to the business world and meet my goal of being the Violet Grey of the business world. I wanted to showcase my future self. I wanted to be bold, unique, but most importantly, 100% my authentic self.

// THE SHOOT

Our September Issue shoot happened when everyone was dropping like flies from the spicy cough. Shops were closed. Transit times were cooked. And sourcing clothes and a location in this time was like an Olympic-sport level extreme sport.

The shoot team was a lean team comprised of Oli Sansom and myself. Oli taking the photos, ensuring the vibe was right, acting as my therapist, co-creative director, and all round amazing human. And myself as the gal in the photos, and also the… stylist, hair and makeup person, location scouter, co-creative director and the most important task — being in charge of the tune. See what I mean about shoots being an extreme sport?

The shoot ended at 10pm and I blew a load many times seeing the back of the camera and my vision coming to life. People weren’t going to get it, but the ones that would, would froth HARD.

There were three main looks — three items of clothing in my wardrobe that are the epitome of ‘The Average Tuesday Morning Fantasy’—more on that to come—and felt very true to Professional Babe. We shot in the room and the the hallway of The Ovolo South Yarra. The team there were INCREDIBLE to deal with, and so a professional partnership was formed so all PB guests will stay at The Ovolo for an end to end, rockstar experience.

The organising of it took weeks to plan and is also a unit within Wet Patch Content FYI.

// THE TUNES

This is the exact playlist we shot to. Listen to it and browse this site — it’s a fuqing delight.

// THE TEAM

Lethal Digital has been my ride or die since 2010. Lee brought my online fitness vision to life. This iteration started in a very messy Google Doc and Lee and his team transformed it into something better than I could have ever imagined.

Oli Sansom, I am obsessed with you. This is my favourite shoot to date. Oli understood my vision and well and truly delivered. Considering the saga of the shoot day and Oli being thrust into taking the lead with me pre-anxiety attack—“Um… she’s in the… shower”—Oli and I created something that is September issue-worthy.

Flying Art Studios. Cool, calm, and collected energy. I spotted David on the street less than a week out from the shoot and we decided to wing and produce something in the short hours I had the room for the next day. The videos look like something from a 1970s commercial — they delivered.

The Ovolo South Yarra for being absolutely accommodating legends. It was the best hotel experience I’ve ever had. The attention to detail is something I have NEVER seen from anywhere I’ve ever stayed. Every corner of the room there was something. 11/10 wish-I-could-live-there kind of an experience.

And to my PB team, Sharon and Alice, thank you for being there for the meltdowns, my disorganisation, the DM pep talks, and everything we did to get to this point.

This is just the tip of it all.

PB Xx

want to create content like this?

 

 

Start messy

Ever feel like you sit down to start something… and you can’t find that perfect first sentence?

A lot of people can relate including past Peta (moi), and my client, Casey.

Casey? An absolute legend. We spent last Tuesday working out an epic strategy for Casey’s business which includes writing emails. Eep.

Writing emails is is a huge block a lot of my clients have. You know you’ve got to do them, but you become the bottleneck because your time is spent wondering what to say and how to say it.

Casey had this exact problem. I told her we needed to get some shit out on paper — no matter how messy it was going to be.

We brainstormed content prompted by questions (Give Good Email is legendary for this) and we wrote it all down — even if it didn’t make sense or was just a couple of words.

One minute in, Casey hits me with, “How would it feel to be known as the best company to work for?”

“OMG! Casey! That’s the intro of your email. How amazing is that?”

We moved around the sentences we brainstormed, fleshed it out, and changed up words to be on-brand.

In less than five minutes, we had a draft of her first email. Casey was chuffed.

Casey got to see me work… and it’s not a perfect process. It’s a little… messy. And that’s okay. The most important thing of writing anything is just starting. Giving permission for it to be messy and not fabulous, but just starting.

The next day Casey mapped out two finished emails, re-wrote an entire sales page, created the opt-in form and embedded it on her website, created her discovery call links, planned her diary around getting our big to do list complete… and being an epic mum. In her words — “Clocked off at 3pm to exercise and relax before mum duty starts again”

How?

By allowing shit to be messy but to just be in motion. Friend, no one shoots perfect copy out of their fingertips, and sometimes we need to prioritise done over perfect, especially as business owners.

Some things for you to ponder —

⭐ Indecision and stalling things is okay… if you’re fine with the potential of it blocking income. Not done = potentially blocking cash flow
⭐ Can you set a timer and do B- work for halfa? I’m sure you’ll check your work a couple days later and be surprised how ace it is
⭐ Copy is like the first pancake, the first one is usually a dud. Accept the first paragraph — or page — as the first pancake
⭐ It doesn’t need to be as long as you think. Give yourself a 300 word maximum for your emails
⭐ Done is better than perfect, no?

Peta Xx

This originally appeared as newsletter content

 

Case Study: A year’s revenue made in two weeks

I feel I’m in recovery mode for my latest launch. It was a big boi of a launch bringing in my entire 2020 revenue in a two-week period.

I’ll repeat that — every dollar made in 2020 I smashed out in two weeks.

Am I surprised? Nope. Is this what I teach in action? Absolutely. Am I going to unpack for you because you’re a subscriber? Abbbbsolllluteeeellly.

The stats and data

There’s a bit to unpack here, so I posted it all including screenshots to Instagram on this post. You’ll find out my conversion rates (ummm… 19% of the waitlist converted!) as well as other important stats like page views etc.

I think it’s important to share EVERYTHING, which is why I include the web stats. Is a launch a good launch if you have 10,000 page views and 1 sale? The sale could be $20,000, but if we look at the web stats it tells me the landing page need tweaking,

Having access — and knowing how to assess — the data can dramatically improve your launch. I know the copy and layout is converting, so I’ll easily replicate this for the March launch knowing it’s all converted. If it didn’t this is where I may invest in a copywriter or someone to help me with the layout to optimise conversions.

Conversion rates and content marketing

If there’s a theme I see in Give Good Email with my clients, it’s that there’s a desire to convert at 100%, 100% of the time. Friend, no one does this. No one! The average sales conversion sits at 1-2%. It also depends on a variety of factors.

I think one of the reasons GGE converted so well was the dedicated focus I have had on email for the last 12 months. Have a look at my content and notice it’s my favourite topic to talk about.

If you’re keen on our content, you’ll be keen on the course. Coincidence? Nope! This is content marketing. The same with all my funnels and automations — so so heavy on how email is going to change your business.

The reason the conversions were high is because the start for the subscriber will naturally lead them to the finish. That content piece they’re reading will spark curiosity and plan a seed for GGE. Doing that = better conversions in the long run.

Big list = big launch

Fam, pre-launch I had less than 500 people in my list. Big lists are the big dicks of the world — what truly matters is your skill in using it.

If I hear of someone having a big list but not making any money, straight away my brain goes to better subscriber experience, possibly segmentation, and a super tight strategy is needed.

Even a list of 100 people can yield a successful launch. Caveat = it needs to be built correctly from the start. See above with the content marketing stuff.

Segments and 40 launch emails.

Yup, I sent 40 emails. And it didn’t take as long as you think it would.

Some of the emails were almost duplicates, what changed is the language in them as they were sent to completely different segments.

Think of segmentation as a way of organising your database. It adds a post-it note of information to give that subscriber a better experience. Think about when you go to the hair salon, they don’t ask you every time what you did last time and how you like your hair coloured, they write that shit down.

The emails were a mix of things sent to the waitlist, the challenge (more below), my general list, and then sales emails for GGE cart closing.

Each email had a particular purpose, also with the consideration that I knew not every person would see every email given my email benchmarks for open rates and clicks.

The challenge

Consider the pain points for your customer. Also consider the objections as to why they don’t purchase your offer. For a program, it’s usually the commitment and how fire the content is. No one wants to waste $2000 on a limp cucumber.

I played into my strength of being an engaging presenter and ran a five-day event. My goal was to get people to realise they can commit to things they enjoy, and see how email can change their business. So many people on day four and five said they purchased because the training showed them they could commit to something.

I also solved a problem on day one (I basically gave them the whole content piece inside of GGE) of choosing their software. No more getting halfway through and still having that problem. It was solved on day one.

The challenge was a success and I’ll be duplicating that for March. Yep, I’ll run the same event.

Cart open

If you’re new to launching, the cart open period is… interesting. It brings up a lot. You’ll probably snap and cry. It’s like having the worst PMS of your life teamed with your best moods. What will you feel from 2-3pm on day three of your launch? Who knows! It’a a surprise.

We had the public cart open for just over a week with the challenge goers getting early access.

It’s normal for all training to have a slump. With the challenge being so successful, my slump was actually the start of public cart open.

We had three days with no sales (again, normal) and then most sales for the ENTIRE launch came in the last two days. Never give up on your launch, and just like a race, when you see the finish line is when you need to run HARD.

Next time

We’ve got so much validated content from this round that March will be a lot smoother. I’ll rinse and repeat stuff (my fun Christmas holiday task!) and create new content to meet objections/questions I saw in the Challenge.

The focus now needs to dramatically be on lead gen. A big mistake I see people make in business is constantly using their audience to sell to without getting in front of more people. With 15% of my list now owning GGE, my brain goes straight to ‘we need more peeps’. As I know 100% of people on this list will never convert, and I also know some people might in two years time.

After an expansive launch with a high intake, you need to pump your list/audience full of new people. I plan to double down on my strategy and also invest in paid ads to help with audience growth.

Woo. That was long, but you got through it! Good to know that GGE is now evergreen which means you can purchase RIGHT NOW!!! So make sure you check it out below as I’d love to have you in the GGE community.

Peta Xx

Give me deets on this course, lady!!!

 

Why fuqboys are the ultimate at repurposing content

Fuqboys are content marketing geniuses.

They know they’re on to a good thing and the more time they spend on being unique, the more it hinders their ability to get down to business.

They do it with their dates — the Ultimate First Date Scaffold — a walk, takeaway coffee (they bought a spare keepcup for you ‘cause they want you brag about how ‘conscious’ they are) that ends in a D&M at their favourite cafe they only take special people to.

Special, meaning, 27 different peeps before you.

And even their tried-and-tested Tinder message — “Hey, *reference something on your profile*. I’d love to talk about this over a drink. Tonight??“

They’re the ultimate when it comes to tweaking what’s already working, a.k.a, repurposing content and we can take some inspo from them —

Planning your content calendar with one to four key ideas each month

Step one — what are your content pillars or content themes you post about each week and month?

If you’re not familiar with these are or are unsure about how to work them out, I would recommend checking out this content piece and this content piece here to help you work that out.

Once you’ve got your content pillars, it can be a good idea to ask if they’re all relevant for the month. What I mean by this is, just say you’re launching, you might niche down a little for the month and your content will change. When I launch Give Good Email, you’ll notice that all the content being produced is very email marketing specific.

Ask yourself — what is it relevant I focus on this month?

Step two — Brainstorm all potential content ideas for the month.

It could be what Brooke Castillo does with her Life Coach School Program and they have a theme for the month, like ‘Relationships’ or it could be related to something seasonal, for example, let’s say you’re a naturopath and want to focus on ‘Winter Wellness’.

Ask yourself — building on the above, what could be some good content pieces to focus on this month? Select one to four ideas.

Step three — Take stock of everywhere you’re currently sharing content.

Ask yourself — where am I sharing content? Make a big list and get clear of everything so it can all be scheduled in.

Step four — See if you have a ‘hero’ content piece that should kick this all off.

Sometimes we have a hero content piece. It could be your blog, a YouTube channel, or a podcast. And for some of us, Instagram is where we put out main (and the most content out on). Rather look at everything as separate, we want to see how all of our content can work together.

Some of us mightn’t have a hero content piece (that’s usually me!) but it still doesn’t mean that content shouldn’t all work together.

Here’s how it could look —

One blog article turns into… 7 content pieces

Write a long-form article on your blog >> create three IG posts from the article to promote on Instagram >> create two pull-out quotes and tweetables to share on Twitter and via a quote on an Instagram tile >> craft two newsletters to your list on a case study/accompanying resources/additional add-on.

One blog article turns into… 7 content pieces

Write a long-form article on your blog >> chunk this into a 3-part series on your Instagram feed >> share this to your stories and ask questions/polls to get audience feedback/experience >> turn these answers into more Instagram content >> turn this into a case study that’s emailed to email subscribers >> repurpose this in one month into a part two of the initial blog article.

One Instagram post turns into… 8 content pieces

Look for an older Instagram post that got a bucket load of Interest >> create an opt-in by expanding the content into a training >> send the freebie to your existing list >> put three posts on Instagram up getting people to opt into your list to receive it >> gather testimonials from people who went into the training and post these as testimonials + a case study on your socials >> publish the case study as a blog post.

Repurposing older content

Congratulations! If you’ve been posting content for more than one month, you’ve got older content you can repurpose. If that figure is 6+ months of consistent posting, you’ve got enough ideas to bounce off for the next year. It’s a good day for you, so let’s discuss this, shall we? If you’ve already posted something once — a blog post, Instagram post, IGTV, you get the idea — you can…

1 // Turn it into a five-part training on Instagram
2 // Turn it into an opt-in email series that’s an evergreen sequence that sells an offer 3 // Do an IG live where you ask people questions
4 // Turn the IG live into an IGTV
5 // Talk about it on a podcast
6 // Turn it into an eBook downloadable to help you list build
7 // Create a content round-up about it of similar content you’ve done
8 // Create tweetables
9 // Do up a comparison post
10 // Show a case study
11 // Share testimonials against the original post
12 // Share a client story
13 // Turn it into an infographic
14 // Gather some data or science to back up your point
15 // Create a round-up of other people who have created similar posts/content pieces 16 // Do a round-up of your peers/other business owners and their take on it
17 // Turn it into a workbook
18 // Write up some FAQs about it
19 // Create pull-out quotes to make it sharable
20 // Share the content, then ask people follow-up questions and answer it in a post.

Head to your blog, podcast, or Instagram and find a piece of content. How can you create 10 more pieces using the list above inspired from this content piece? Turn the page to see it in action with a scaffold to help.

Peta Xx

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