Professional Babe, Author at Professional Babe

BUSINESS BANG: Meet Krystal, founder of The Aura Lab

“I’ve developed a strategy that feels aligned, reliable, and fun—and delivers consistent revenue and growth every time I use it. My sales have skyrocketed as a result (up 47% from last year!) — Krystal, founder of The Aura Lab.
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Company: The Aura Lab
The babe in charge: Krystal Thompson

What do you sell?
Human Design Coaching & Brand Consultation for Creatives, Service Providers, and Personal Brands.

Who is your customer?
Female entrepreneurs with a cosmic approach to life.

What was your main goal for purchasing Business Bang?
When I joined Business Bang, I was stuck in an exhausting cycle of spaghetti-at-the-wall experimentation. I was on the right track, but ultimately scared to fully commit to the strategies that could truly grow my business. My main goal was to get myself out of overthinking and into bold, consistent action.

Did the program help you achieve your goal?
1000%, yes. I did more for my brand during my time in Business Bang than I even knew was possible.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
Since my time in BB, I’ve completely let go of the fear of success. I’ve developed a strategy that feels aligned, reliable, and fun—and delivers consistent revenue and growth every time I use it. My sales have skyrocketed as a result (up 47% from last year!), and for the first time in a long time, I feel like I’m working IN my business and not just on it. My podcast (one of my goals in joining Business Bang) is bringing in consistent high-quality leads, and I’m more and more often having that absolutely delicious experience of sales happening on their own without any extra effort on my part.

How have you grown as an entrepreneur?
The biggest change without a doubt is the level of self-trust I’ve cultivated. It’s hard to see sometimes until we’re on the other side of it, but I used to waste an incredible amount of time and energy wondering if I’d be successful, or if my ideas would “work.” I’ve learned how to drop all of that, and feel more connected than ever to my creativity, power, and purpose.

What were your top three wins?
+ Polishing my core offer into something scalable that I am deeply, deeply proud of.
+ Starting my podcast and going on 30 weeks of consistent episodes. Developing trust with my audience, and starting to see those “I listened to one episode and knew” sales come through.
+ Elevating the caliber of client I call into my world. Since tweaking my messaging and standards in Business Bang, every client session I have feels like an absolute dream.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
Peta’s energy + the consistency of the weekly calls. Peta is such a solid embodiment of what I was longing to cultivate within myself at the time (bold, smart, consistent sexy action), and I knew being in regular, close proximity with her would help me grow exponentially. Spoiler: it did!

In your own words, how would you describe the coaching calls?
A really fantastic blend of teaching and workshopping. Some weeks are hands-on, hot-seat support, others are full blown workshops on necessary topics to nourish and grow your business. I felt really held in the balance of being met where I was, while also being invited to learn and fine-tune more.

“My annual revenue is already up 47%, and I’ve cultivated a bank of invaluable intangibles like clarity, direction, consistency, and trust. I know I’m well on my way to becoming a million dollar brand.”

How long did it take you being in Business Bang to see results or a change in your business/yourself?
I noticed a shift in myself very quickly. I know I keep mentioning it, but the consistency of the container (weekly calls, regular Slack check-ins) meant I regularly had the opportunity to push my own edges and go farther than I had the week before. Peta’s “why wouldn’t you?” energy helped me slice through my own BS right off the bat, and within a month or two of joining BB there were already significant shifts in myself and in my business.For some context: I joined Business Bang in April. By May, my podcast was launched. By June, I had completed a massive project I’d been sitting on for years. By July, my core offer was polished and I had my first $2,695 client join.

Peta’s energy is POWERFUL. And if you’re truly ready to let it impact you, you’ll go very far.

Can you estimate the ROI from your BB investment?
This is what’s so magical about containers like this – the ROI will just continue to compound. My annual revenue is already up 47%, and I’ve cultivated a bank of invaluable intangibles like clarity, direction, consistency, and trust. I know I’m well on my way to becoming a million dollar brand.

Why should someone join Business Bang?
If you are ready to do the real work to make your business shine and are even remotely considering doing it with Peta – join Business Bang. The amount of growth that’s on the table for your business, your life, and yourself on the other side of this investment is almost impossible to comprehend. And the sooner you say yes, the sooner you get to experience it.

CONNECT WITH KRYSTAL FROM THE AURA LAB
Instagram | Website

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BUSINESS BANG: Meet Emma from Told

“I successfully moved from content creation and copywriting into consulting and strategy — a transformation that has deeply aligned with both my skills and energy — Emma, founder of Told.
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Company: Told
The babe in charge: Emma

What do you sell?
I sell creative advisory, mentorship and brand strategy services.

Who is your customer?
Women building or leading visionary brands.

What was your main goal for purchasing Business Bang?
To move out of a “done-for-you” business model and into my consulting era + to learn the skill of business.

Did the program help you achieve your goal?
Yes! With Peta and our Bang Gang’s guidance, I successfully moved from content creation and copywriting into consulting and strategy — a transformation that has deeply aligned with both my skills and energy. Understanding my Projector energy through Human Design was a game-changer, validating my natural ability to guide and see what others can’t.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
My business is now a true representation of my skills and innate gifts. I’ve learned to recognise a ‘test’ vs a truly aligned invitation. I’ve also learned to take the pressure off — to experiment and, for lack of a better phrase, “f*ck around and find out”, which is liberating for a recovering perfectionist.

How have you grown as an entrepreneur?
I’ve grown more comfortable with selling and promoting my work, and I naturally spot opportunities everywhere now. I’ve also learned how to write an amazing (yet simple) pitch and I know how to price for profit.

What were your top three wins?
+ Signing my biggest contract to date.
+ Understanding the power of creating a waitlist and testing and idea before you spend time and energy building out the whole offer (this worked so well for me and I’ve now signed people into this offer without having to create assets or plan an entire launch).
+ Standing proudly and confidently in my gifts and skills.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
Peta’s energy and no bullshit approach. I was tired of the fluff and wanted something that cut to the chase.

In your own words, how would you describe the coaching calls?
So fun! I loved Peta’s calls and always got off feeling energised and inspired.

“If you want a Virgo’s eyes on your business and someone who’s 1% tweaks can make all the difference, this is for you.”

How long did it take you being in Business Bang to see results or a change in your business/yourself?
2 months.

Can you estimate the ROI from your BB investment?
200%.

Why should someone join Business Bang?
I loved knowing I had our Slack channel there to bounce ideas and receive feedback on pitches, copy, content, etc. If you want a Virgo’s eyes on your business and someone who’s 1% tweaks can make all the difference, this is for you.

CONNECT WITH EMMA FROM TOLD
Instagram | Website

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BUSINESS BANG: Meet Brooke, founder of The Ritual

“Things are much smoother now and I actually can identify key goals and know pathways to take to achieve them. I have also got my finances in order and can grow my business from very solid foundation knowing the ins and outs.” — Brooke, founder of The Ritual.
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Company: The Ritual
The babe in charge: Brooke Skinner

What do you sell?
Beauty and wellness products and educational services.

Who is your customer?
Luxury beauty buyers who are interested in self care and wellness.

What was your main goal for purchasing Business Bang?
Learn ways to manage my business better.

Did the program help you achieve your goal?
Yes.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
Things are much smoother now and I actually can identify key goals and know pathways to take to achieve them. I have also got my finances in order and can grow my business from very solid foundation knowing the ins and outs.

How have you grown as an entrepreneur?
[My thought process] is much more streamlined and now can clearly identify what is important and what is not. It has helped me to become very sure of where I am going and how I am going to get there.

What were your top three wins?
Streamlining offerings; editing products and knowing the finances.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
I have worked with Peta before and love her creative brain she is amazing at seeing blind spots in your business and helping create offerings that are so simple to achieve. There is no one like her, she doesn’t tell you what you do, there is no cookie cutter approach and always has amazing suggestions.

“Business Bang is perfect if you’ve been launching products or services but feel like you’re working harder than necessary to see financial success. Peta’s guidance is worth its weight in gold (or diamonds!)”

In your own words, how would you describe the coaching calls?
Really supportive and was so great to bounce ideas around with other female business owners. It really helped me see how much fuss and extra work I had been creating for myself without that group insight.

How long did it take you being in Business Bang to see results or a change in your business/yourself?
Two months within the business and I would say within myself from the first 1:1 kick off call.

Can you estimate the ROI from your BB investment?
This one is a little tricky for me to answer so take my words and make what you will with them as I am 8 months pregnant and slowing my business down dramatically but I have all the tools to pick things up in the new year and that is amazing. The biggest ROI is just the bouncing of ideas with you Peta that is the main take away for me.

Why should someone join Business Bang?
If you want to truly understand your business and what makes it unique, it’s essential to build a solid, organised foundation. Like many female entrepreneurs today, it’s easy to get caught up in just putting things out there without a clear, strategic path to maximise results.

Business Bang is perfect if you’ve been launching products or services but feel like you’re working harder than necessary to see financial success. It offers the most cost-effective way to get direct support from Peta – which is exactly why I joined. It gave me access to her expertise at an affordable price, helping me get everything in order.

Peta’s guidance is worth its weight in gold (or diamonds!). Her humour keeps things light, but behind every joke is deep knowledge, and she’s truly invested in your success.

CONNECT WITH THE RITUAL
Instagram | Website

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BUSINESS BANG: Meet Ashleigh, founder of Evolve Virtually

“I’ve saved enough to afford myself significant time off when I start a family one day which is a level of stability and freedom I hadn’t imagined for myself before” — Ashleigh, founder of Evolve Virtually.
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Company: Evolve Virtually
The babe in charge: Ashleigh Ryan

What do you sell?
We support female entrepreneurs in the Health & Wellness Industry with strategy, operations and marketing.

Who is your customer?
Small business female Entrepreneurs in the Health & Wellness Industry.

What was your main goal for purchasing Business Bang?
My main goal in purchasing Business Bang was to discover a way to break free from work that was draining my energy. I wanted to establish a business model that allowed me to get paid without having to constantly trade my time or be tied down by availability.

Did the program help you achieve your goal?
Absolutely. Peta encouraged me to rethink my entire approach to business, challenging the belief that there was only one way forward for me. I had felt boxed in, cut off from creativity and inspiration, but through this program, I was able to gradually unravel my rigid structures and rediscover a new path. By the end of Business Bang, I had let go of services that I felt I ‘had to do’—like ongoing implementation based retainers—that no longer aligned with my vision and left me feeling reactive, stuck and small. I shifted my focus to consulting and one-off projects, allowing me to be much more selective with clients and bring in higher income with fewer client-facing hours.

How does your business look now it’s been banged? What are the top three changes/shifts you’ve noticed — in your business or yourself?
Since completing Business Bang, my business feels lighter and freer than it has in years—I finally have room to breathe! I’m no longer chained to constant client work, which means I can focus on growing my own business and on simply being myself outside of work. The top three shifts I’ve noticed? First, I’m earning more while working less (yes, please!). Second, my boundaries are rock-solid, so I actually feel like the boss of my own life and business. And lastly, I now have a vision for my business that’s exciting and expansive, not something that boxes me in.

How have you grown as an entrepreneur?
I’ve grown as an entrepreneur by stepping into a space of true stability and trust in my business, which has allowed me to explore new avenues with confidence. I no longer feel constrained by ‘what makes sense’ in a conventional way. With the solid foundation I’ve built, I’ve felt safe enough to pursue paths that might seem outside my business scope—like becoming a breathwork practitioner—because I know my core business will support me through these explorations. This shift has brought a sense of expansion and creativity, allowing me to follow my curiosity, grow my skills, and offer more holistic support for my clients.

What were your top three wins?
+ Learning to trust myself more—it’s been like flipping a switch on decision-making and tackling challenges.
+ Landing work and DREAM clients that are genuinely aligned with who I am and what I love to do, which makes everything feel way more fulfilling.
+ Finally breaking free from bloody Instagram as my one and only marketing source! Expanding my approach has brought in a steadier flow of opportunities and made my business feel way more secure.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Business Bang?
I’d been following Peta on Instagram for years, and so often I thought, ‘She is literally talking to me!’ I’d explored a lot of coaches and courses, but Business Bang just had that perfect mix I was looking for: well-rounded, resource-rich, and truly personalised. Plus, I loved that Peta kept her coaching containers small—it created a safe space for vulnerability, while also surrounding me with inspiring women who pushed me to level up.

In your own words, how would you describe the coaching calls?
The coaching calls were honestly so expansive. Having them regularly felt almost like a luxury—I mean, how often do you get dedicated time to actually share and soak up insights? And Peta’s advice? Gold. Her analogies were always so creative and on point; it was like she had a knack for saying exactly what I needed to hear but in the funniest, most relatable way. The finance calls were a major reality check, too—like a reminder that, hey, I’m running a profitable business here, not a charity! Every call left me feeling pushed (in the best way possible), more expansive, and always with some kind of momentum.

How long did it take you being in Business Bang to see results or a change in your business/yourself?
Honestly, it took me the whole program to really feel the shift. I ended up going through a major business overhaul, which I hadn’t expected when going in, so it wasn’t until near the end that I could look back and think, ‘Wait…who is this woman?!’ Along the way, I did notice smaller shifts—like my boundaries strengthening and my services evolving—but the full impact of the support and guidance didn’t hit until right at the finish line. I was so grateful that the program was lengthy enough to allow for such deep transformation.

“It’s not your typical coaching program; think of it more like a total business reset button. You’ll learn that your business can actually make money without you sacrificing your sanity.”

Can you estimate the ROI from your BB investment?
While it’s hard to pin down an exact number, the ROI from Business Bang has been huge. I’m now earning more for less work and have the freedom to choose projects that align with my values, which has boosted both my income and quality of life. Plus, I’ve saved enough to afford myself significant time off when I start a family one day which is a level of stability and freedom I hadn’t imagined for myself before. Beyond the financial return, the transformation in my mindset, boundaries, and business direction feels priceless, setting me up for long-term growth well beyond the program.

Why should someone join Business Bang?
If you’re tired of feeling like you’re running in circles with your business or you feel overwhelmed by choice, direction and the noise of others, then I would 100% say Business Bang is for you. It’s not your typical coaching program; think of it more like a total business reset button. Peta has this magical way of getting you to rethink everything in the best possible way, and her advice? Spot on every time. You’ll get crystal-clear on what you actually want, build rock-solid boundaries, and surround yourself with inspiring people who push you to level up. Plus, you’ll learn that your business can actually make money without you sacrificing your sanity.

CONNECT WITH EVOLVE VIRTUALLY:
Instagram | Website

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GGE: “We have not had one person unsubscribe”

“Our lowest open rate has been 47% which we are thrilled with! We make sure we have correct imagery, no word overload and always a call to action. We have not had one person unsubscribe.” — Kaye, founder of Argent Cashflow.

Company: Argent Cashflow
The babe in charge: Kaye
Email software: MailChimp
When you joined GGE, what quiz result did you get: Nancy
List size: Small and growing, this business has been started from ground zero. We are focused on having an engaged database that is regularly cleansed!

What do you sell?
We sell financial order!

Who is your customer?
Time poor people earning good money who have no idea where their money is going and want to outsource financial order and transparency. We also work with financial advisers who wish to integrate this service into their business but do not want to resource it.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
We were a new business starting from ground zero with no customers, no email database. We knew email marketing (and all things digital for that matter) were going to be key for us and did not want to get into a situation down the track where things were messy, unstructured with our efforts not rewarded.

We also knew that our client comms needed to be A1 from our first day. We wanted our customers to know right from the start when they hit pay that they had made a good decision by joining our business as a client. Equally so, that our prospects and referral partners saw excellent and targeted content.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
We met Peta through our networks in our co-work space — what a blessing and stroke of luck!

Can you estimate the ROI from your GGE investment?
GGE for us is not about sales. We don’t sell physical products, we don’t have sales or product launches, we don’t ship things and we don’t have a shop front. We are a subscription-based service business. GGE for us is about delivering an exceptional client experience and client retention by delivering engaging and relevant content. Our lowest open rate has been 47% which we are thrilled with! We make sure we have correct imagery, no word overload and always a call to action. We have not had one person unsubscribe.

What has been the BEST part of Give Good Email?
We wanted to make sure that GGE is not a tool that gets landed in the founders lap to deal with. We handed GGE over to our support team to run and learn from! This has created a lot of fun in the team and provided additional learnings for the them.

CONNECT WITH ARGENT CASHFLOW:
Instagram | Website

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Why my favourite email software is Flodesk

This is a proud partnership between Flodesk and Professional Babe But note — this is a genuine review of a software I’ve used for almost 5 years. If you’re interested, please go through my link and enjoy 50% off your first year.

There is no correlation between complicated software and making money. The best email software for your business is the one you want to use. For this reason, I recommend Flodesk.

“How is someone like you single?”
“How are you this incredible, fun and hot”
“What email marketing software do you use and recommend”

I hear the above questions daily. The top two I can’t answer as they’re a trade secret, but the bottom one is easy. Short answer, Flodesk. Long answer, keep reading!

NOTE.
Choosing software and deciding what’s best for your business is personal. Not every software is suited to every business.

When asking for software recommendations, people will give you what works for them. There’s no regard of what will actually work for you. It’s kind of like asking for a chocolate cake recommendation — people will give you what they like.

WHAT IS FLODESK.
Flodesk is email marketing software that’s suited to service-based businesses. And it does as all good email marketing software should do — it allows you to grow your list, nurture it, and sell to it.

The difference with Flodesk is it’s visual, beautiful, and can be on brand for any business. If visuals are important for you, then Flodesk could be the perfect contender!

MY FLODESK HISTORY.
When I rebranded Professional Babe to a consultancy, I wanted to upgrade my email software. My current one was clunky, expensive, and pretty ugly.

My friend was using Flodesk and her beautiful campaigns that reminded me of magazine layouts. This was enough reason for me to sign up. I got my first month for free and made $1000 in sales in the free trial. And all from a sexy lead magnet — a copy guide. (Side note: always go through an affiliate as you get the best deals!)

I’ve been a Flodesk user for almost five years now. It shocks people at times that I’m an email expert and I promote a software that most would define as too simple.

There is no correlation between complicated software and making money. The best email software that will make your business easier to run and for you the most money is the one you want to use and is easy to use*.

For this reason, I recommend Flodesk. I use it. My clients use it. And it’s responsible for me making multiple six-figures in email sales.

*The only caveat is, if you’re an ecommerce business, you need to use an ecommerce-specific software that integrates with your website.

HOW I USE FLODESK IN MY BUSINESS.
I use email like a clone of me. It’s like my unpaid robot version of Peta that always shows up and never needs sleep. For that reason, I have so many workflows set up that ensure my business doesn’t stop when I stop.

There are four specific things that I have Flodesk do for me:
– Nurture new subscribers to educate them about my business through welcome workflows
– Use sales sequences that sell my hero offers
– Educate customers on their purchase with onboarding workflows — and sell them the next
– And I have regular campaigns that develop trust, build authority, give value, and explain my offerings.

The above is how I have a successful business without needing staff or a virtual assistant.

FLODESK FEATURES I LOVE.

It’s easy to use. You’re busy and you’re an entrepreneur who doesn’t have time to watch a 15-minute video on how to send a campaign. It’s easy enough to click in and figure your way around the software without getting lost. You could log into Flodesk and navigate your way around without watching a tutorial — even if you’re an email novice.
Unlimited subscribers. This is EPIC as you won’t be penalised with higher costs for list growth. I love it for clients as it’s something that remains steady with their marketing budget and avoids fluctuating costs. I know some software charges you for unsubscribes and that’s not the case here.
Unlimited sends. Send as many emails as you like — all without spending any more money! This is one of my favourite features.
Great deliverability. Having worked with hundreds of clients with their campaigns, I rarely experience any issues where emails turn up with Flodesk. They never go missing and I find it quite simple to even end up in the primary inbox — even with a blatant sales campaign!
Easy set up. You don’t need to have an IT degree to get started including the technical set-up of linking your domain because the intuitive set-up makes it simple.
Good Zapier automations. I use Kajabi as my payment processor and course host and I find it easy to use the many options between Zapier and Flodesk to get them to speak together.
Good customisable emails. Sending on brand campaigns is important and it’s easy to do and make them beautiful for your business.

AND BRAND NEW FEATURES I AM *LOVING*

LINK TAGGING! This is my FAVOURITE feature when it comes to emailing as it gives you the ability to segment based on subscriber behaviour. The result = a highly personalised experience and better email results. If you need convincing, segmented campaigns can get up to 760% more revenue compared to ones that aren’t!
Sexy opt-in forms. You have the ability to do pop-ups, inline forms, and even full-page forms. The forms within Flodesk keep getting better and better with newly added countdown forms and even spinners. When we make things interactive and fun, naturally, we’ll better engage people = higher opt-ins = higher sales.
Easy to understand reporting and analytics. Each campaign is visual and easy to understand when it comes to reporting. I will say, it doesn’t have an hourly breakdown per campaign like some email software does but don’t let this put you off. You can also see overall analytics for opt-ins and engagement which make refining your strategy a breeze.

WHAT I DON’T LOVE.
I wish we had tags. You’ll notice I love link tagging and how Flodesk does this is via segments and colour-coding segments. For me as I segment A LOT, it can be a little confusing so I’d love a way to segment within a segment utilising tags. Is this a deal-breaker? Not at all.

WHO IT’S GREAT FOR.
Flodesk is great for online business owners, entrepreneurs, and course sellers. It’s also perfect for business owners getting started with email marketing and those who want a program that’s intuitive and easy to use.

WHO IT’S NOT FOR.
If you’re ecommerce you can’t use it. It’s not the software for you.

MY HONEST THOUGHTS.
I don’t really think you can compare Flodesk to a super established company like Mailchimp or Klaviyo. Flodesk was established in 2019 and it’s a smaller company. I can see an amazing future (which benefits us!) for Flodesk and I’m so pleased I got in early.

I think a lot of people assume having a software with very complex automations is going to give them the business results they want, but it won’t. What will is a program that’s easy to use, intuitive, and one that actually feels good to use.

You can see some clients of mine here and here that use Flodesk and have gotten some very sexy results in their business. Don’t let the simplicity put you off.

Something as well to consider—especially with entrepreneurs and growing teams—is that you want the software easy to use for your team. Although you may hire someone who specialises in marketing, there will be at times a need for you to use the software or your assistant, and for that reason you need something that’s simple.

AS AN EMAIL EXPERT, WOULD I RECOMMEND FLODESK?
100% yes if you’re a service-provider business and you want some hot software that’s easy to use, amazing value for money, AND will make your business money.

Peta Xx

This is a proud partnership between Flodesk and Professional Babe. If you’re interested, please go through my link and enjoy 50% off your first year.

GGE: Making babies and making bank — profit jumped 170%

“Have been following Peta for yeaaaars and absolutely love everything she does – she’s a no bullshit, get shit done kind of gal and that’s exactly what I look for when I am looking to work with someone.” — Lacey, founder of The Eggspert Nutritionist.

Company: The Eggspert Nutritionist
The babe in charge: Lacey
Email software: Flodesk
List size: 5000
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
Egg Quality School – an online course that teaches women how to boost their egg quality and increase their chances of getting and staying pregnant.

Who is your customer?
Women over 30 who are struggling to get pregnant and stay pregnant.

What problems did your business have before investing in Give Good Email?
Wasn’t making any money, wasn’t utilising segmentation, and didn’t have an engaged audience.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
Have been following Peta for yeaaaars and absolutely love everything she does — she’s a no bullshit, get shit done kind of gal and that’s exactly what I look for when I am looking to work with someone.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
To have email drive me more sales and use it to its full potential.

Prior to GGE, were you making money from email marketing?
Occasionally.

After being in GGE, how much email revenue are you making?
My profit growth jumped 170.08% (pulled from last financial year’s data).

What has been the BEST part of Give Good Email?
Don’t get me wrong the content within the course is great but Peta always goes above and beyond to support her students and this is why I love GGE the most. She really cares about her students and provides so much additional value.

How long did it take you being in GGE to see email results?
I would have to say immediately because I started to implement straight away – that’s the key! Learn and implement as soon as you can.

Implementing what you have learned from GGE, how much time have you saved a week from email?
Soooooo much time – so much of my business is automated now.

Can you estimate the ROI from your GGE investment?
I would estimate 650%.

Would you set us up with your friends and family? If so, how come?
Absolutely! Simple, it helped me to see results – it can help them too!

CONNECT WITH LACEY:
Instagram | Website

Join Give Good Email

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GGE: From home-based business to international expansion

“I have welcome flows which email FAQs and after purchase emails which answer many questions. This has allowed me to grow my business from just myself in my home to employing 7 staff and opening two stores in Australia and one in the planning stages for USA.” — Clementine, founder of Goldylost Hair.

Company: Goldylost Hair
The babe in charge: Clementine
Email software: Klaviyo
List size: 7800
When you joined GGE, what quiz result did you get: Nancy

What do you sell?
Human hair wigs and hair toppers.

Who is your customer?
Women experiencing hair loss.

What problems did your business have before investing in Give Good Email?
I would occasionally send a newsletter. I knew I should be doing email marketing but I didn’t know what to send. I didn’t understand list building, segments or flows. I had a small list and never made sales from it. I had no pop up to get emails, no welcome flow, no after sales emails so I was manually sending a lot of emails and spending hours replying to DM’s on my socials to answer questions.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I had looked into paying a marketing agency, but I didn’t know enough about email marketing to know if they were good, or the price was fair. I had been ripped off in the past. I didn’t plan to do my own emails, but I wanted to have a good understanding, so I could hire someone good. I learnt so much I now do all my own email marketing and my customers love it! The reason I chose GGE was because I liked Peta. I had received her emails and they were great. Her flows worked perfectly and I wanted email flows that were that easy for my clients to understand. I could see that by having them set up like she did, I would save so much time. I liked the way she talked and told stories. At the time my business was very small and the money seemed like a lot to invest. But I am so glad I did.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
It was to understand email marketing enough to send some simple newsletters and in the future hire someone to to my emails for me. I did much better than reaching these goals! I learnt about flows, grew my list, make a large portion of my revenue through email now (instead of having to make reels everyday), and I never had to hire someone.

Prior to GGE, were you making money from email marketing?
Not really. One sale every now and then off my New Products emails which I sent out ad-hoc.

After being in GGE, how much email revenue are you making?
From Jan 2024 – Aug 2024 my email sales are up 610% from last 6 months. In the first months of starting my GGE, my initial sales were around $6000.

What has been the BEST part of Give Good Email?
Getting an understanding of how important email marketing is. Making revenue that is yours instead of relying on socials, which can be gone tomorrow. Learning what flows are and setting them up to nurture the client, whilst giving me back so much time. I enjoyed the Zoom calls too!

How long did it take you being in GGE to see email results?
As soon as I started. It took me half a day to read some of the content and implement some strategies. I haven’t actually even finished the course. I got half way through and got too busy with business. So I know I still have so much more room to grow!

Implementing what you have learned from GGE, how much time have you saved a week from email?
At least 10 hours a week. I used to answer the same questions over and over in emails and DM’s. Now these questions are in a handbook which people can sign up for. I have welcome flows which email FAQs and after purchase emails which answer many questions. This has allowed me to grow my business from just myself in my home to employing 7 staff and opening 2 stores in Australia and one in the planning stages for USA.

Can you estimate the ROI from your GGE investment?
250X

Would you set us up with your friends and family? If so, how come?
Yes, I tell all my friends starting their own business. I see them struggling with the same things I did. Looking to hire an agency to do it for them, which is a big investment and not knowing if they would see any returns. Its better to learn these skills yourself. Invest in yourself and you will save so much time and money in the future.

CONNECT WITH CLEMENTINE AND GOLDYLOST HAIR:
Instagram | Website

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GGE: The A Life gets A+ in email (and doubled monthly revenue)

“Before most of my sales were from social media posts. Now majority happens in my emails & social media sales are a bonus.” — Angela, founder of The A Life.

Company: The A Life – thealife.com.au
The babe in charge: Angela
Email software: ConvertKit
List size: 4500
When you joined GGE, what quiz result did you get: Chad

What do you sell?
We teach strength & mobility online through our memberships.

Who is your customer?
People over the age of 30 who want to build muscle & flexibility without going to the gym.

What problems did your business have before investing in Give Good Email?
I was only sending random newsletters. I had no goals/strategy for my subscribers. I dabbled with automated emails but they had no structure & felt very “salesy”.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
It sounded like everything I needed as I was looking for email specific support for my business, as this was the part that was letting me down. Having an online business I needed to improve this. I also loved that it was self-paced.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
Absolutely, once I purchased the course I got to work & audited my business, rewrote many of my sequences, cleaned up my segments & subscribers. It felt so good getting a handle on this part of my business.

Prior to GGE, were you making money from email marketing?
Before most of my sales were from social media posts. Now majority happens in my emails & social media sales are a bonus.

After being in GGE, how much email revenue are you making?
My first launch after implementing GGE signed up our most members we ever had from one launch—30 people—which doubled our monthly revenue. Since then we have consistently signed up new members through our evergreen & live offerings (all though email) which has grown our membership giving us consistent monthly revenue.

What has been the BEST part of Give Good Email?
I love that I can log in anytime, pick a lesson & choose what things I want to upgrade in my email marketing. I also love that content is always being added to the course for me to dig into. With the constantly evolving world of email it feels great to have support in my back pocket.

How long did it take you being in GGE to see email results?
I did my first launch once I set up everything from GGE in 3 months, which doubled my monthly revenue.

Implementing what you have learned from GGE, how much time have you saved a week from email?
I can create engaging sales email sequences in an hour or two, which used to take me a whole weekend.

Can you estimate the ROI from your GGE investment?
I easily made back what I invested in this course from my first launch implementing what I learned. Since then it’s all been profits.

Would you set us up with your friends and family? If so, how come?
Yes! I think every business needs an email blueprint like GGE.

CONNECT WITH ANGELA AND THE A LIFE:
Instagram | Website

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GGE: 1 million dollars in email marketing revenue in 12 months

“For a client, we did 1 million dollars in email marketing revenue in 12 months” — Carly Smith, founder of Socially Graceful.

Company: Socially Graceful – sociallygraceful.com.au
The babe in charge: Carly Smith
Email software: Personally, Mailerlite. For client work, Maropost, Klaviyo, Mailchimp, ConvertKit, Active Campaign, and Flodesk.
List size: Personally, 300. For client work, I work with lists over 100k
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
I’m a digital marketing strategist who specialises in social media and email marketing.

Who is your customer?
I work with business owners who are ready to get help with their marketing, because juggling all the balls and figuring it out themselves isn’t a vibe anymore (or they need someone to give them strategy – because they don’t have any).

What problems did your business have before investing in Give Good Email?
I signed up because I knew how important email marketing was, and really wanted to up my game when it came to email marketing – as well as offer it as a service (and know what the hell I was doing).

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I honestly don’t think when I signed up there were any others? BUT I had already worked with you in your membership and knew how amazing you were, and was instantly in. I didn’t even read the sales page!

What was your main goal for purchasing Give Good Email and did we help you achieve it?
I wanted to upskill and uplevel my awareness of email marketing – I had used it previously but I wanted to get better at it, and give really fucking good email to those who add themselves to my list, and the list of my clients.

Prior to GGE, were you making money from email marketing?
Me personally, no. My clients, yes – but it’s gone from 30% in email marketing revenue to over 40-60% consistently – month on month.

After being in GGE, how much email revenue are you making?
For me, it’s a 100% increase as I wasn’t generating before — now I am 😉 For a client, we did 1 million dollars in email marketing revenue in 12 months. For another client, they went from sending ad hoc emails (like 1 email every month or two) and generating good revenue to doing 60k in just 3 months with me starting their emails (January 2024 – March 2024).

What has been the BEST part of Give Good Email?
I love the roadmap and how it’s customised to you. Plus the calls, when I can make them, there’s always so many gems within.

How long did it take you being in GGE to see email results?
For clients, instantly. For me, not too long – but that’s more a “me” not selling enough and trying to be everyone’s bestie all the time.

Implementing what you have learned from GGE, how much time have you saved a week from email?
Maybe 2-3hrs per week if we think about the automations.

Can you estimate the ROI from your GGE investment?
Impossible to calculate as the return for myself (and my clients) has been huge.

Would you set us up with your friends and family? If so, how come?
I always recommend you in groups etc. I find everything that you do really amazing value and love to share that with others.

CONNECT WITH CARLY:
Instagram | Website

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GGE: Luxury beauty brand increases email revenue by 880%

“Since joining Give Good Email, we’ve had an increase in email revenue by 880% per month.” — Brooke, owner of The Ritual.

Company: The Ritual, le-rituel.co
The babe in charge: Brooke Skinner
Email software: Klaviyo
List size: 900, was 3000
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
Beauty and wellness products and services.

Who is your customer?
Luxury beauty lovers and enthusiasts of the esoteric arts.

What problems did your business have before investing in Give Good Email?
I had a large amount of inactive subscribers, I was only sending a regular newsletter and I had no flows or sequences set up.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I wanted help automate some of the workload by creating beautiful flows and ultimately increase revenue.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
The detailed step-by-step info that is tailored unique to each business. My goal was to learn how to use email as a sales tool and achieved results within first action.

Prior to GGE, were you making money from email marketing?
A little bit from newsletters.

After being in GGE, how much email revenue are you making?
Since joining Give Good Email, we’ve had an increase in email revenue by 880% per month.

What has been the BEST part of Give Good Email?
Learning how to use segments and behaviours to trigger flows and deliver beautiful content to my audience. Also building flows and also using email as the assistant I don’t have to hire.

How long did it take you being in GGE to see email results?
1 week.

Implementing what you have learned from GGE, how much time have you saved a week from email?
Not sure exactly, but I only spend 30 mins a week on creating emails now.

Can you estimate the ROI from your GGE investment?
24 x.

Would you set us up with your friends and family? If so, how come?
Email is done bad so often by big brands and well as little brands and it’s such an untapped resource that everyone should be utilising. I think people don’t realise how good and personal email can be it’s more then a newsletter with the right tools, software and training. Anyone can learn how under Peta’s guidance and I am tweaking things every month and my revenue keeps climbing.

CONNECT WITH THE RITUAL:
Instagram | Website

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GGE: 54% of revenue coming from emails and flows

“We make 54.5% of our revenue from our emails & majority of that is from our flows. I know once a customer is in my email flows we will convert them. Flow contribution to revenue is up 55% for year against year.” — Yanika, owner of biglittlethings & biglittlegifting

Company: biglittlethings.store & biglittlegifting.com
The babe in charge: Yanika
Email software: Klaviyo
List size: 12,000+
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
Biglittlethings is an online baby & mama store perfectly curated for all the things you need for pregnancy, birth, postpartum & the first year of baby.

Who is your customer?
Expecting mothers who are pregnant, planning for birth, postpartum & the baby bubble.

What problems did your business have before investing in Give Good Email?
I knew we had good basic systems in place but wanted to see higher conversion coming from them & with grand plans for flows & scaling our email marketing. I also wanted to learn more about maximising the opportunities we had & to effectively talk to our customers whilst also rolling out our loyalty program via emails.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I don’t know how the algorithm connected us but I am so glad it did. Immediately I just loved her way of telling it how it is & not BS. Which I just need & didn’t want fluff – I wanted solid information & someone who could cut through it all. & I knew from binging her content & getting her emails that this was the one course I wanted to invest in – having been burned in the past. She has never disappointed.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
Just getting more efficient, get more out of our email marketing & hitting the Open Rates & CTR I wanted us to hit for so long. We went from 35-40% OR to 70-80% & CTR increased 150%+ every month. PLUS email now makes up 50% of our sales – I am now a more obsessed Valerie email nerd than ever & have delve into learning & upskilling myself in the workings of Klaviyo to the point that I can now help other ecommerce owners.

Prior to GGE, were you making money from email marketing?
Yes, but nothing that wow’d us like it does now.

After being in GGE, how much email revenue are you making?
We make 54.5% of our revenue from our Emails & majority of that is from our flows. To the point that I know once a customer is in my email flows we will convert them. Flow contribution to revenue is up 55% for year against year.

What has been the BEST part of Give Good Email?
The whole set up of how you work through it — the roadmap layout is incredible for someone like me (a proud Valerie – IYKYK) who knows the basics & wants to dive deeper into the meaty stuff of it all. I always go back to GGE & always love the experience from the videos to the Facebook group to the monthly calls when you need it.

How long did it take you being in GGE to see email results?
Oh gosh at the rate we send out emails it was pretty fast I’d say less than 2 months & then it just all clicked in & it’s been incredible to check in week in week out.

Implementing what you have learned from GGE, how much time have you saved a week from email?
I don’t know if I could quantify it but I feel like it’s more what I’ve gained in terms of confidence, sales, & results.

Can you estimate the ROI from your GGE investment?
If I had to guesstimate I would say 10x ROI.

Would you set us up with your friends and family? If so, how come?
100% – because of all the reasons stated above haha.

CONNECT WITH BIGLITTLETHINGS.STORE:

Instagram | Website

CONNECT WITH BIGLITTLEGIFTING:

Instagram | Website

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GGE: Good With Money author also very good with email

“I wanted to be more strategic with email and not be afraid to sell my work using it and that has 100% happened.” — Emma Edwards, founder of The Broke Generation.

Company: thebrokegeneration.com
The babe in charge: Emma Edwards
Email software: Mailchimp
List size: 7300
When you joined GGE, what quiz result did you get: Sam

What do you sell?
Workshops, downloadables, and events.

Who is your customer?
Women getting good with money.

What problems did your business have before investing in Give Good Email?
I was only sending newsletters.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
Peta doesn’t sell some vague dream or empty promise with any of her programs. She knows her shit, walks the walk, and simply sells you the ticket to walk next to her and learn. I knew she could teach me about email marketing beyond thankless newsletters.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
I wanted to be more strategic with email and not be afraid to sell my work using it and that has 100% happened. I am still working through aspects of GGE (it’s been a big year writing a book and finishing graduate study, so I’ll admit I haven’t done EVERYTHING I want to do yet) but I know I can work through GGE in chunks.

Prior to GGE, were you making money from email marketing?
Only sporadically. I’ve been sending my newsletter every week for four years, but always giving and never selling. GGE gave me the kick up the bum to see email as a great opportunity to sell to my audience.

After being in GGE, how much email revenue are you making?
In a recent program launch, 25% of my revenue came from email specifically – probably revenue I wouldn’t have had without it!

What has been the BEST part of Give Good Email?
Honestly the confidence and resilience I’ve gained from selling my work through email. For so long I felt like I had to keep my newsletters free from any selling, but doing GGE made me discover new ways to invite people who want my work to get it!

How long did it take you being in GGE to see email results?
1 month.

Can you estimate the ROI from your GGE investment?
I’ve made the cost of GGE from email sales in the last quarter alone. So over 100%!!!!

Would you set us up with your friends and family? If so, how come?
Definitely. Because Peta will turkey slap you round the chops with everything you and your business need to hear — exactly when you need to hear it the most.

CONNECT WITH THE BROKE GENERATION:

Instagram | Website

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GGE: Wine company drinks up email sales

“As I WFH remotely from my actual team that don’t do email, the GGE community is like my own office of people who just get it.” — Natasha Driscoll, Marketing and Digital Communications Manager for Koonara Wines

Company: Koonara.com
The babe in charge: Natasha Driscoll, Marketing and Digital Communications Manager for Koonara Wines
Email software: Klaviyo
List size: 4000
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
Super tasty small batch wines that are low in sulphur, vegan friendly and some are even certified organic.

Who is your customer?
Any one who loves a glass of vino.

What problems did your business have before investing in Give Good Email?
Lack of quality support with finer details like segmenting, list cleaning, and flow building.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
The overall vibe: Peta delivers her content and training in a way that’s clear to understand and is easy to implement. The level of support she offers is brilliant. As a bonus, she is also fun and engaging given banging on about email isn’t the most exciting thing in the world.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
Yes you did! I purchased Give Good Email so we would have lifetime access to support, ideas, and strategy. Give Good Email delivers.

Prior to GGE, were you making money from email marketing?
Yes, we were.

After being in GGE, how much email revenue are you making?
More, but I’m not sure specifically how much more. Although the Black Friday advice you gave definitely saw some uplift — given I don’t have access to Mailchimp data anymore, and our purchase of GGE was timed with the Klaviyo onboarding, it’s hard to say but it’s more.

What has been the BEST part of Give Good Email?
The FB group, the live calls. The fact there is a group of people all just there to support and spitball ideas with. As I WFH remotely from my actual team that don’t do email the GGE community is like my own office of people who just get it.

How long did it take you being in GGE to see email results?
I took stuff away instantly — re-list warming, list cleaning, segmenting,

Implementing what you have learned from GGE, how much time have you saved a week from email?
Gosh I’m not sure I can quantify that.

Can you estimate the ROI from your GGE investment?
Nope, sorry.

Would you set us up with your friends and family? If so, how come?
I would def recommend and talk about you to anyone who was in the industry or had a side hustle and wanted to scale.

CONNECT WITH KOONARA WINES:
Instagram | Website

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GGE: 50% increase in launch income

“At least 200% (ROI).” — Michaela Sparrow

Company: thelongevityremedy.com
The babe in charge: Michaela Sparrow, founder of The Longevity Remedy and The Longevity Reset
Email software: Kajabi
List size: 700
When you joined GGE, what quiz result did you get: Chad

What do you sell?
I sell a 12 week program, 1-1 consults, and masterclasses.

Who is your customer?
Women (and some men) between the ages of 30-55 who need help with their health.

What problems did your business have before investing in Give Good Email?
Not consistent with my email list and I wasn’t aware of how important it actually is for making money.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
Peta’s knowledge, the way she breaks things down and simplifies them so even with the most basic knowledge I was able to figure out my email process.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
To sort out my email list and not rely on social media. Yes, I have strategies now to keep my list warm and ready to buy from me.

Prior to GGE, were you making money from email marketing?
No.

After being in GGE, what has been your biggest email win?
50% increase in income from my launches.

What has been the BEST part of Give Good Email?
How easy it is to follow to implement.

How long did it take you being in GGE to see email results?
About a month or so once I implemented things and started doing the work.

Implementing what you have learned from GGE, how much time have you saved a week from email?
5 hours a week.

Can you estimate the ROI from your GGE investment?
At least 200%

Would you set us up with your friends and family? If so, how come?
Yes absolutely because I know GGE works.

CONNECT WITH MICHAELA FROM THE LONGEVITY REMEDY:
Instagram | Website

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GGE: A 45x ROI from Give Good Email Investment

“We were engaged by a nationally recognised ecommerce brand and were able to add tens of thousands of dollars in revenue to their business per email.” — Sarah Cutts

Company: thesocialhaus.com.au
The babe in charge: Sarah Cutts, director of The Social Haus
Email software primarily used for clients: Klaviyo

What do you sell?
We’re a digital marketing agency that helps bold brands to connect with their audience online with strategic and aesthetic content.

Who is your customer?
Brands who consider themselves bold or who want to be more bold in either their brand personality or offer.

What problems did your business have before investing in Give Good Email?
We didn’t have any sequences in place to nurture our own lists which we now do, and we weren’t pushing email as much as a service offering and it has now become one of our core offers.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
When I first founded the business in 2020, I worked with Peta through another one of her previous offers. I still consider that relationship as one of the biggest factors of my success in the early days, so it seemed like a no brainer when GGE was launched.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
To feel more confident with email marketing and push it more as a service. It’s now part of a core offer of ours that we bundle with both paid and organic social media marketing to provide a powerful and effective growth plan to our clients.

After being in GGE, what has been your biggest email win?
We were engaged by a nationally recognised ecommerce brand and were able to add tens of thousands of dollars in revenue to their business per email. I’m super proud of this! We’ve also worked with much smaller, but equally amazing brands to connect with their audience and grow their brands through email.

What has been the BEST part of Give Good Email?
Building the confidence and knowing I have the strategies to create effective email marketing campaigns and flows.

How long did it take you being in GGE to see email results?
Immediately. The content is all there so you can skip ahead and find what you need when you need it.

Implementing what you have learned from GGE, how much time have you saved a week from email?
Not sure about timed, but I definitely have a reduced mental load in knowing that when a new lead is added to our list, they’ll be nurtured through a flow that’s been designed specifically for them based on the actions they took to get there.

Can you estimate the ROI from your GGE investment?
Gosh probably like 45x.

Would you set us up with your friends and family? If so, how come?
You know I would! I love Peta’s approach to business and that she is definitely not afraid to stand out from the crowd. She knows her shit and looks absolutely fabulous while teaching the world about it.

CONNECT WITH SARAH AND THE SOCIAL HAUS TEAM:
Instagram | Website

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GGE: $83k email revenue from two epic launches

“Within six months, I implemented what I learned [from GGE] and had a $40,000 launch via email” — Rachael Rose

Company: rachaelrose.com.au
The babe in charge: Rachael Rose
Email software: ConvertKit
List size: 970 total list. Waitlist segment of 217
When you joined GGE, what quiz result did you get: Chad

What do you sell?
I sell online programs, mentorships, and workshops. Two of my main offers are Together, A Women’s Circle Facilitator Training which is an online evergreen course and a year-long business mentorship program for Mums, called Doula Your Dreams.

Who is your customer?
My clients are predominantly mothers who want to start or scale a business after having children / create women’s circles to connect with their community and increase their income in order to support their family.

What problems did your business have before investing in Give Good Email?
I didn’t have an organised mailing list, wasn’t sending in any consistency, and never used it for sales.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I loved Peta’s style of teaching, taking a boring (to me) topic and making it engaging. Loved being able to complete it at my own pace, plus the community calls and being able to access Peta’s wisdom that way.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
Start selling on email. And yes, my first sales campaign since I joined GGE, I made $40,000 by email.

Prior to GGE, were you making money from email marketing?
I had all my eggs in the instagram basket and every time I went to sell, I would see my views plummet. The idea that I could continue to reach my community through the ups and downs of a launch was really appealing. I also love long form writing and instagram wasn’t cutting the mustard. I still focus on social media as my community building and nurturing, but regularly direct people to email where deeper relationship building happens.

After being in GGE, what has been your biggest email win?
Definitely $40,000 email sales from my first email launch. It also changed my sales from being 100% via instagram to 88% via email (and from a waitlist of only 271), in this launch.

What has been the BEST part of Give Good Email?
The content is great, super comprehensive, loved the written materials that I can refer back to when I need to remember something.

How long did it take you being in GGE to see email results?
First few modules, I still have some to complete but already I have seen results.

Implementing what you have learned from GGE, how much time have you saved a week from email?
It hasn’t been a huge time saver for me as I am still not 100% across implementing automations. But GGE has directly resulted in me making more cash.

Can you estimate the ROI from your GGE investment?
Amazing! Within six months, I implemented what I learned and had a $40,000 launch via email. All my previous launches had been via instagram. Now I have a bank of data for future launches too, rather than guessing and losing potential leads in the social media land of DMs and comments.

My second launch after doing GGE was my business mentoring program for Mums, Doula Your Dreams. This had a waitlist of only 23 and I had 9 join via email marketing. 71% of sales from this $61,000 launch were via email ($43,310).

Would you set us up with your friends and family? If so, how come?
GGE covers everything you need to know, but it’s not only email – it’s about marketing and sales and being a business owner all rolled into one.

CONNECT WITH RACHAEL:

Instagram | Website

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GGE: Superstar OBM saves 3 hours a week

“I’ve made $6k in email sign ups converting to clients and doubled my mailing list.” — Cat Dunn

Company: Cat Dunn OBM
The babe in charge: Cat Dunn
Email software: Flodesk
List size: 97
When you joined GGE, what quiz result did you get: Valerie

What do you sell?
Online Business Management.

Who is your customer?
Coaches and creatives.

What problems did your business have before investing in Give Good Email?
I wasn’t utilising segmentation and building my list.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I was obsessed with Peta’s brand, vibe, and content and knew that I’d learn EXACTLY how to be myself in my emails by buying GGE.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
I wanted to better support my clients in utilising their email lists and I also wanted to grow my own list and increase my business revenue via my emails.

Prior to GGE, were you making money from email marketing?
The occasional sale of a one-off purchase.

After being in GGE, how much email revenue are you making?
I’ve made $6k in email sign ups converting to clients and doubled my mailing list.

What has been the BEST part of Give Good Email?
The roadmap for your email personality, the Facebook community, and the regular content upgrades to keep us uplevelling our email strategies.

How long did it take you being in GGE to see email results?
Only a few months once I got the confidence to implement what I was learning.

Implementing what you have learned from GGE, how much time have you saved a week from email?
At least 3 hours.

Can you estimate the ROI from your GGE investment?
Triple my investment!

Would you set us up with your friends and family? If so, how come?
Hells yeah! It’s the BEST email marketing program out there.

CONNECT WITH CAT:
Instagram | Website

Join Give Good Email

Want a low cost taste? Get the email marketing starter pack

GGE: $10k in sales from an email campaign

“My biggest email campaign to date has been $10k in sales.” — Kara Lehmann

Company: The Beauty Boss VA
The babe in charge: Kara Lehmann
Email software: Kajabi
List size: 500
When you joined GGE, what quiz result did you get: Chad

What do you sell?
Virtual Assistant Services for the beauty industry.

Who is your customer?
Hair and Beauty Salon Owners.

What problems did your business have before investing in Give Good Email?
I didn’t know how to maximise my list and understand the metrics.

What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I really loved the email content Peta was sending me and really just wanted to be more like Peta in the way she connected with me and wrote incredible emails.

What was your main goal for purchasing Give Good Email and did we help you achieve it?
To help myself grow my email list, help make my email services for my client’s more powerful and make more sales on email.

Prior to GGE, were you making money from email marketing?
Yes but only when I had a sale.

After being in GGE, how much email revenue are you making?
My biggest email campaign to date has been $10k in sales.

What has been the BEST part of Give Good Email?
The community and the in-depth insights into email marketing that I wouldn’t have learnt elsewhere. Peta is always updating the content and it’s such a vibe!

How long did it take you being in GGE to see email results?
First few modules, I still have some to complete but already I have seen results.

Implementing what you have learned from GGE, how much time have you saved a week from email?
I would say at least 5hours at a minimum.

Can you estimate the ROI from your GGE investment?
Above $10k for sure! I wouldn’t have been able to make such amazing sales from those email campaigns without GGE.

Would you set us up with your friends and family? If so, how come?
Yes! I definitely would recommend GGE.

CONNECT WITH KARA:
Instagram | Website

Join Give Good Email

Want a low cost taste? Get the email marketing starter pack

Consulting: Expanding a Tassie-based business into an international brand

DANI FROM SUPER NATURAL COLLECTIVE CAME TO ME WITH THE INITIAL GOAL OF FILLING HER NEXT TEACHER TRAINING. I ENCOURAGED HER TO THINK BIG AND GET CURIOUS ON HOW WE COULD TURN SNC INTO AN INTERNATIONAL BRAND.

Dani did the hard work by clocking up 14 years teaching experience and getting her courses recognised by Fitness Australia. Of course I could see this babe going global, so it seemed like a fitting next move.

THE DESIRES:

➸ Fill teacher training
➸ Develop corporate Pilates offerings for Tasmanian-based businesses
➸ Expand Australia-wide with zoom-based wellness workshops
➸ Taking teacher training global by taking in-person teacher training and putting it online.

THE SOLUTION:

In order to achieve the above, we worked together for 2x one month consulting packages and we focussed on the following:

➸ Automation strategy for online teacher training
➸ Local lead generation ideas to fill Tasmanian-based teacher training
➸ Creating onboarding automations for online students
➸ Creation, pricing, and messaging for corporate offerings
➸ Customer journey mapping
➸ Entrepreneurial mindset work.

GOOD THINGS TAKE TIME. AND DANI GETS THIS. JUST LIKE HOW PILATES WILL TRANSFORM YOUR LIFE WITH CONSISTENT EFFORT, THE SAME CAN BE SAID WHEN YOU HAVE A BIG GOAL YOU’RE WORKING TOWARDS.

Work of this calibre isn’t going to go from ideation to sold out in a month. I was honoured to work with Dani several times on the initial stages and planning of these two exciting revenue streams with major profit potential.

And for any Pilates goers, it’s only a matter of time before you experience a brilliant class taught by a Super Natural Collective graduate.

WE DIDN’T PAY HER TO SAY IT:

“Peta helped me to think big for my business. More than just practical stuff, I realised how far I could take Super Natural Collective which I hadn’t considered before.

My initial goal was to fill my next teacher training intake, but the ideas, advice, and all the practical help we worked on will flow into every teacher training I decide to run.

This year I’ve had successful teacher training intakes, mapped out my online teacher training with a big focus on student success, refined the student journey through the course, and mapped out all the automations.

By focussing on the bigger picture of where SNC is going, I’m making decisions with scale in mind so I don’t have to do things twice.

I’ve achieved so much this year because the belief Peta has in me carried over to me believing in myself and the big vision I now have for my brand.”

CONNECT WITH DANI:

website | instagram

Categories

“I’ve developed a strategy that feels aligned, reliable, and fun—and delivers consistent revenue and growth every time I use it. My sales have skyrocketed as a result (up 47% from last year!) — Krystal, founder of The Aura Lab.

“My annual revenue is already up 47%, and I’ve cultivated a bank of invaluable intangibles like clarity, direction, consistency, and trust. I know I’m well on my way to becoming a million dollar brand.”

“I successfully moved from content creation and copywriting into consulting and strategy — a transformation that has deeply aligned with both my skills and energy — Emma, founder of Told.

“If you want a Virgo’s eyes on your business and someone who’s 1% tweaks can make all the difference, this is for you.”

“Things are much smoother now and I actually can identify key goals and know pathways to take to achieve them. I have also got my finances in order and can grow my business from very solid foundation knowing the ins and outs.” — Brooke, founder of The Ritual.

“Business Bang is perfect if you’ve been launching products or services but feel like you’re working harder than necessary to see financial success. Peta’s guidance is worth its weight in gold (or diamonds!)”

“I’ve saved enough to afford myself significant time off when I start a family one day which is a level of stability and freedom I hadn’t imagined for myself before” — Ashleigh, founder of Evolve Virtually.

“It’s not your typical coaching program; think of it more like a total business reset button. You’ll learn that your business can actually make money without you sacrificing your sanity.”

“Our lowest open rate has been 47% which we are thrilled with! We make sure we have correct imagery, no word overload and always a call to action. We have not had one person unsubscribe.” — Kaye, founder of Argent Cashflow.

There is no correlation between complicated software and making money. The best email software for your business is the one you want to use. For this reason, I recommend Flodesk.

“Have been following Peta for yeaaaars and absolutely love everything she does – she’s a no bullshit, get shit done kind of gal and that’s exactly what I look for when I am looking to work with someone.” — Lacey, founder of The Eggspert Nutritionist.

“Before most of my sales were from social media posts. Now majority happens in my emails & social media sales are a bonus.” — Angela, founder of The A Life.

“For a client, we did 1 million dollars in email marketing revenue in 12 months” — Carly Smith, founder of Socially Graceful.

“Since joining Give Good Email, we’ve had an increase in email revenue by 880% per month.” — Brooke, owner of The Ritual.

“We make 54.5% of our revenue from our emails & majority of that is from our flows. I know once a customer is in my email flows we will convert them. Flow contribution to revenue is up 55% for year against year.” — Yanika, owner of biglittlethings & biglittlegifting

“I wanted to be more strategic with email and not be afraid to sell my work using it and that has 100% happened.” — Emma Edwards, founder of The Broke Generation.

“As I WFH remotely from my actual team that don’t do email, the GGE community is like my own office of people who just get it.” — Natasha Driscoll, Marketing and Digital Communications Manager for Koonara Wines

“At least 200% (ROI).” — Michaela Sparrow

“We were engaged by a nationally recognised ecommerce brand and were able to add tens of thousands of dollars in revenue to their business per email.” — Sarah Cutts

“Within six months, I implemented what I learned [from GGE] and had a $40,000 launch via email” — Rachael Rose

“I’ve made $6k in email sign ups converting to clients and doubled my mailing list.” — Cat Dunn

“My biggest email campaign to date has been $10k in sales.” — Kara Lehmann

DANI FROM SUPER NATURAL COLLECTIVE CAME TO ME WITH THE INITIAL GOAL OF FILLING HER NEXT TEACHER TRAINING. I ENCOURAGED HER TO THINK BIG AND GET CURIOUS ON HOW WE COULD TURN SNC INTO AN INTERNATIONAL BRAND.

THE DESIRES:

THE SOLUTION:

GOOD THINGS TAKE TIME. AND DANI GETS THIS. JUST LIKE HOW PILATES WILL TRANSFORM YOUR LIFE WITH CONSISTENT EFFORT, THE SAME CAN BE SAID WHEN YOU HAVE A BIG GOAL YOU’RE WORKING TOWARDS.

WE DIDN’T PAY HER TO SAY IT:

CONNECT WITH DANI:

KEEN FOR YOUR OWN HOT RESULTS?

Before you go…

I give good email.