It was 7.15am on a Wednesday. I was surrounded by a sea of slate grey suits. The room smelled of coffee and 50 different kinds of cologne. Each man—almost a clone of the next—working in banking or as an accountant, or some kind of corporate job middle-aged men usually do.

“Pilates? Do you wear leotards or something?” One man remarked while shoving a cheap breakfast muffin in his mouth.

“Ah… not quite. It’s based on biomechanical science. It’s amazing for your body”

“Right. Oi, Greg, there’s a new girl here. She’s opened a yoga studio or something in town”, he yelled across the room. He briefly looked back at me and used a cocktail napkin to wipe away a crumb on his lip whilst he said, “Well, good luck I guess. It’s a tough market.”

How the fuck did I end up here? I was 20 and at a stale business breakfast designed to network and learn the latest in marketing. The content? Letter-box drops and the easiest ways to underpay the kid dropping them off before school.

My goal was to create a legacy business that changed the lives of my clients and bought a fresh approach to fitness. And I felt alone and lost in the journey of how to create something worthwhile and to create a world-wide brand.

I had to figure it out myself.

These were the days before Instagram, in-depth YouTube tutorials, or the free training we now have access to. I had to learn to trust my gut and be resilient as I encountered numerous failures and roadblocks whilst in the pursuit of my dream business.

It isn’t always easy

What they don’t tell you though about trusting your gut is that it’s not always easy.

On April 5th 2017, I taught my last Pilates classes on the business I’d spent eight years building up. I left the party on a high — three month waitlists, multiple five-figure months, a top-rated health product, and being known as the Pilates go-to by all top health publications in Australia.

It was a real pinch me career moment. But I knew I should be doing something greater than I was, with the passion of business development and working business owners feeling greater than my desire to have the best Pilates business.

That gut feeling? I followed it and I’m so glad I did.

I founded my consulting business in January of 2020 — right before the pandemic hit. Although some would say it was the worst time to start a business, I saw it as the best time to help businesses when they needed it the most. My clients went from strength to strength, and I even had the pleasure of working with start-ups that were made redundant and decided to pursue their passion project instead.

It lit me up more than anything I’ve ever done before and cemented my mission of helping business owners to make their big business even bigger, better, and stuffed full of profit, and doing it in the most direct way possible — sans fluff and BS.

Let’s work together to make it happen.