I know you’re capable of something bigger and juicier than the vision you’re holding now for what’s possible.
I absolutely know you’re worthy of running a cup-filling and financially supportive business that leaves a legacy and stamps your unique mark on the world.
Let’s work together to level up all your business shit and make it happen.Ready To Go Steady? Work With Me
Meet the founder:
What’s up? I’m Peta (she/her) and I’m the founder of Professional Babe. I’d describe myself as a butter enthusiast, fan of an em dash, lover of a crude meme, and an expert business fondler.
I’ve been with a lot of people. And because we’re friends, I’m happy to kiss and tell — over 400 business owners have trusted Professional Babe with their business, so know you’re about to get your growth game on with experienced hands. My methods are sticky, scalable, and profitable, and my focus is on working with businesses to boost their profit and streamline their business through coaching and strategy.
Curious about my background? I’m a former Pilates Instructor who founded an award-winning studio and health facility in the Hunter Valley. The success of my business saw me create and release an internationally selling health product, and become the health contributor for Marie Claire, MiNDFOOD, Oxygen, Woman’s Day, Mamamia, Women’s Health & Fitness and Good Health magazine.
I sold my studio in 2017 after identifying my passion was helping business owners (especially those in the health and fitness industry) to grow and scale their own profitable business. I pride myself on having a high standard for all my client work with a promise to treat your business like it’s my own.
Let’s go back in time
It was 7.15am on a Wednesday. I was surrounded by a sea of slate grey suits. The room smelled of coffee and 50 different kinds of cologne. Each man—almost a clone of the next—working in banking or as an accountant, or some kind of corporate job middle-aged men usually do.
“Pilates? Do you wear leotards or something?” One man remarked while shoving a cheap breakfast muffin in his mouth.
“Ah… not quite. It’s based on biomechanical science. It’s amazing for your body”
“Right. Oi, Greg, there’s a new girl here. She’s opened a yoga studio or something in town”, he yelled across the room. He briefly looked back at me and used a cocktail napkin to wipe away a crumb on his lip whilst he said, “Well, good luck I guess. It’s a tough market.”
How the fuck did I end up here? I was 20 and at a stale business breakfast designed to network and learn the latest in marketing. The content? Letter-box drops and the easiest ways to underpay the kid dropping them off before school.
My goal was to create a legacy business that changed the lives of my clients and bought a fresh approach to fitness. And I felt alone and lost in the journey of how to create something worthwhile and to create a world-wide brand.
I had to figure it out myself.
These were the days before Instagram, in-depth YouTube tutorials, or the free training we now have access to. I had to learn to trust my gut and be resilient as I encountered numerous failures and roadblocks whilst in the pursuit of my dream business.
It isn’t always easy
What they don’t tell you though about trusting your gut is that it’s not always easy.
On April 5th 2017, I taught my last Pilates classes on the business I’d spent eight years building up. I left the party on a high — three month waitlists, multiple five-figure months, a top-rated health product, and being known as the Pilates go-to by all top health publications in Australia.
It was a real pinch me career moment. But I knew I should be doing something greater than I was, with the passion of business development and working business owners feeling greater than my desire to have the best Pilates business.
That gut feeling? I followed it and I’m so glad I did.
I founded my consulting business in January of 2020 — right before the pandemic hit. Although some would say it was the worst time to start a business, I saw it as the best time to help businesses when they needed it the most. My clients went from strength to strength, and I even had the pleasure of working with start-ups that were made redundant and decided to pursue their passion project instead.
It lit me up more than anything I’ve ever done before and really cemented my mission of helping business owners to grow and scale a profitable business. A business that’s built in the most aligned way that’s designed for scale with you centred in your zone of genius.
I believe shit gets really good when we can expand your beliefs on what’s possible and see the true big picture of your vision. Let’s work together to make it happen.
Get ready to go steady
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There are times when you want someone else to come in and give it a bit of a fondle.
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