Anyone can call themselves an entrepreneur, but I’ve been in business that long that I have a workout DVD
The only language I speak is business and entrepreneurship is in my DNA.
I’ve been in the business game for over 16 years — manufacturing products and opening bricks and mortar businesses. My words have been featured in magazines, my opinions on the news, and my content fly me around the world.
When you work with me, I’ll give you the tangible structure of how to do business helping you see possibilities from beyond what you’ve always known.
Take me to my options
About the babe:
“Peta brings a depth to her online training that’s hard to find. Your business will need a cigarette afterwards.” — Alice Nicholls.
Peta Serras is the founder of Professional Babe, the creator of Give Good Email® and the host of everyone’s favourite business podcast, The Business Fondle.
With almost two decades of entrepreneurial experience in the bag and all her Virgo wisdom, she’s been described as a business oracle and the go-to for meaty, practical and bold business advisory.
→ Listen: The Business Fondle podcast
→ Learn: Give Good Email®
→ Be mentored: Business Bang
My Entrepreneurial Story
The beginning — 2009
My first business was a Pilates studio in regional NSW. I opened the doors in 2009 to Maitland’s first dedicated Pilates studio. I was teaching $10 Pilates and I was convinced my method would take over the world.
Scaling the Pilates brand — 2017
And I did just that — I took my brand global and I decided to end on a high.
On April 5th 2017, I taught my last Pilates classes on the business I’d spent eight years building up. Three month waitlists, multiple five-figure months, a top-rated health product, and being known as the Pilates go-to by all top health publications in Australia.
Becoming the babe — 2014
But what I didn’t tell you was that in 2014 I started another Business — Professional Babe.
It was a beauty and lifestyle publication. I worked with some of your favourite brands like Priceline, Bioderma, Bobbi Brown, Simone Perele, and Nuxe. And in 2017 I became a full-time Professional Babe.
A global personal brand and the beginnings of my advisory — 2018
The success of Professional Babe and my ability to command attention, create a hot brand, and sustain myself through doing whatever I want. I saw a gap in the market for actual business advisory from someone who was actually successful and created a range of digital products and services.
Business advisory and entrepreneurial mentoring — 2020 to today
Working with founders, I realised that they’re so good at what they do and my genius was in getting them paid for it. In 2020 I rebranded my Professional Babe to a business advisory for companies and founders. Through advisory, my programs, speaking, and my podcast, I level up businesses on the daily and mentor visionary entrepreneurs.
Get ready to go steady
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Business Accelerators & Programs
Business Bang
A six-month high-level group advisory program
Business Bang is small group six-month advisory program for business owners building lifestyle-first businesses with IP-led offers, strategic visibility, and a hot sales system.
The best needs to be mentored by the best
Good In Business
An 8-week business accelerator for service providers.
Suited to service-providers and online entrepreneurs who want to learn for good a predictable and scalable system for business growth so they feel less overwhelmed, sure of the direction ahead, and with a proven plan of attack.
Join our next cohort
Give Good Email
Making email the most profitable piece of your marketing stack.
Dripping with strategy, you’ll save time, write emails your audience is gagging to read, craft sequences that convert, and make money whilst you sleep.
Learn More1:1 Consulting
Private Advisory
If you want to partner with someone who will keep you accountable, grow you, and partner with you to make your business the best it can be, this is it.
Included:
✔️ Two-hour kick off session (in person or on Zoom)
✔️ Two private advisory sessions per month (60 minutes)
✔️ Daily Slack access for high-level input, and fast decision support
✔️ A clear head, sharper direction, and someone who sees what you might miss
→ Investment: $33,000 AUD for 6 months.
Apply now
10 Week Accelerator
Perfect for projects, launches, rebrands, or a business overhaul.
Whether you’re launching, rebranding, or overhauling your business model, this is built for momentum and results—without dragging things out for months.
Included:
✔️ 10 week bespoke business advisory and mentorship package
✔️ 6 advisory sessions (60 minutes in length)
✔️ Daily access in Slack for 10 weeks
✔️ Diagnostic tools, resources, planning documentation for you to use ongoing after the mentorship.
→ Investment: From $15,000 AUD
Apply now
Mini VIP Day.
Leave with a business your current self wouldn’t have built.
Your business will only ever rise to the standard of the person building it. Together, we’ll sharpen your positioning, strengthen your offers, create a levelled up business plan, and make the decisions that create your next level of growth.
Included:
✔️ 3-hour advisory session
✔️ Followed by long lunch or dinner afterwards
✔️ Two-weeks of follow-up advisory
✔️ LOCATION: Melbourne or Sydney.
→ Investment: $6,600 AUD.
Apply now
The Next Move Strategy Session.
“What’s the smartest strategic move I can make next?”
If you’ve hit a growth ceiling or need advisory on what to do next. Sometimes it’s an offer or your pricing or creating a new lead generator. We identify the highest-lever opportunity in your business and design a strategy for it to happen.
Included:
✔️ You complete a comprehensive business intake form
✔️ We meet for a 75 minute strategy session
✔️ Action plan delivered within 24-hours
✔️ LOCATION: Zoom or Melbourne.
→ Investment: $3,300 AUD
Book now
