Meet the founder of Professional Babe

“Peta does business better than Jon Hamm does female arousal” — Emma Edwards, The Broke Generation

The only language I speak is business and entrepreneurship is in my DNA.

I’ve been in the business game for over 15 years — manufacturing products and opening bricks and mortar businesses. My words have been featured in magazines, my opinions on the news, and my content fly me around the world.

When you work with me, I’ll give you the tangible structure of how to do business helping you see possibilities from beyond what you’ve always known.

Let’s make your business hotter

About the babe:

“Peta brings a depth to her online training that’s hard to find. Your business will need a cigarette afterwards.” — Alice Nicholls.

Peta Serras is the founder of Professional Babe, the creator of Give Good Email® and the host of everyone’s favourite business podcast, The Business Fondle.

With 15 years’ entrepreneurial experience in the bag and all her Virgo wisdom, she’s been described as a business oracle and the go-to for meaty, practical and bold business advisory.

→ Listen: The Business Fondle podcast
→ Learn: Give Good Email®
→ Stalk: LinkedIn
→ Be mentored: Business Bang

Let’s go back in time

It was 7.15am on a Wednesday. I was surrounded by a sea of slate grey suits. The room smelled of coffee and 50 different kinds of cologne. Each man—almost a clone of the next—working in banking or as an accountant, or some kind of corporate job middle-aged men usually do.

“Pilates? Do you wear leotards or something?” One man remarked while shoving a cheap breakfast muffin in his mouth.

“Ah… not quite. It’s based on biomechanical science. It’s amazing for your body”

“Right. Oi, Greg, there’s a new girl here. She’s opened a yoga studio or something in town”, he yelled across the room. He briefly looked back at me and used a cocktail napkin to wipe away a crumb on his lip whilst he said, “Well, good luck I guess. It’s a tough market.”

How the fuck did I end up here? I was 20 and at a stale business breakfast designed to network and learn the latest in marketing. The content? Letter-box drops and the easiest ways to underpay the kid dropping them off before school.

My goal was to create a legacy business that changed the lives of my clients and bought a fresh approach to fitness. And I felt alone and lost in the journey of how to create something worthwhile and to create a world-wide brand.

I had to figure it out myself.

These were the days before Instagram, in-depth YouTube tutorials, or the free training we now have access to. I had to learn to trust my gut and be resilient as I encountered numerous failures and roadblocks whilst in the pursuit of my dream business.

It isn’t always easy

What they don’t tell you though about trusting your gut is that it’s not always easy.

On April 5th 2017, I taught my last Pilates classes on the business I’d spent eight years building up. I left the party on a high — three month waitlists, multiple five-figure months, a top-rated health product, and being known as the Pilates go-to by all top health publications in Australia.

It was a real pinch me career moment. But I knew I should be doing something greater than I was, with the passion of business development and working business owners feeling greater than my desire to have the best Pilates business.

That gut feeling? I followed it and I’m so glad I did.

I founded my consulting business in January of 2020 — right before the pandemic hit. Although some would say it was the worst time to start a business, I saw it as the best time to help businesses when they needed it the most. My clients went from strength to strength, and I even had the pleasure of working with start-ups that were made redundant and decided to pursue their passion project instead.

It lit me up more than anything I’ve ever done before and cemented my mission of helping business owners to make their big business even bigger, better, and stuffed full of profit, and doing it in the most direct way possible — sans fluff and BS.

Let’s work together to make it happen.

Work With Me. Q2 Services Guide

Get ready to go steady

Self-paced Programs

Give Good Email

Making email the most profitable piece of your marketing stack.

Dripping with strategy, you’ll save time, write emails your audience is gagging to read, craft sequences that convert, and make money whilst you sleep.

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Wet Patch Content

Strategic content creation that gives your audience a wet patch and makes you cash.

Ideating and creating all your social content in less than two hours per week and always sealing the deal with sales.

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1:1 Consulting

Level Up Your Business Shit

For the business owner who is ready to level their shit up and create the business they desire.

This private program sees us spending four months together levelling up ALL aspects of your business and mindset with me as your consultant, phone-a-friend, and hype coach.

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The Rockstar Experience

This is the ultimate VIP experience for the business owner who is wanting to level-up their business and anchor into the lifestyle that they know is their future.

Consider this a taste of your future self, with a day of strategic business consulting to ensure it happens.

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The Day Rate

For when a quickie just isn’t enough.

The Day Rate is designed to work with you to create a strategic plan for your business to help you bridge the gap of where you are now to where you want to be.

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The Consulting Quickie

There are times when you want someone else to come in and give it a bit of a fondle.

Perfect for business owners who need to sit down with someone outside of their business to bounce ideas off and leave with a solid plan of the next steps to take.

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Before you go…

I give good email.

Each week I send my subscribers content you can’t read anywhere else. Keen to get weekly rants, gossip, and training from me?