
Consulting: Profitable course launch for naturopath Michaela Sparrow
MICHAELA SPARROW FROM THE LONGEVITY REMEDY CAME TO ME WITH THE INITIAL GOAL OF REVAMPING HER POPULAR RESET PROGRAM. SHE’S BOOKED, SHE’S BUSY, AND SHE’S ALL OVER THE MEDIA, AND NEEDED A WINNING STRATEGY AND CONSULTING TO BOOST HER ONLINE PROGRAM SALES.
Michaela had already established her business foundation but needed help scaling efficiently. With a successful track record of helping 1000s of clients, she was ready to fine-tune parts of her business and implement systems that would support her growth.
THE DESIRES:
➸ Evergreen her popular program
➸ Create a high-converting launch framework supportive of her in-person clinic
➸ Create a strategy for more clinic clients
➸ Boost her brand and see this reflect in social followers and email list size (note: Michaela is a participant in GGE and you can see her GGE case study here)
THE SOLUTION:
In order to achieve the above, we worked together for a 5-month consulting package and we focussed on the following:
➸ Comprehensive launch strategy development and implementation
➸ Email marketing system overhaul and automation setup
➸ Waitlist nurture sequence creation
➸ Strategic copywriting direction
➸ Content planning across email and social platform
➸ Business systems optimisation and streamlining
➸ Launch mindset and growth strategy work
The strategic implementation paid off with her biggest ever launch.
WE DIDN’T PAY HER TO SAY IT:
[My business] is now more streamlined, lots of time has been saved, email automations have been set up which helped for my waitlist, more systems in place to help with the growth of my business.
[The ROI has been] huge amount of time saved, more engaged email list, definitely was a huge part of me reach my biggest launch. Mindset has been a big thing too.