GOOD IN BUSINESS: Leslie and raising her standards, prices, and offers
“I’ve pitched to larger companies for podcast sponsorships, let go of offerings I wasn’t excited about anymore, and finally launched a mini course I’d been sitting on for months..”
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— Leslie, founder of Leslie Carvitto Photography
Company: Leslie Carvitto Photography
What do you sell?
I’m a brand photographer, creative director, podcast host, and visibility strategist.
Who is your customer?
My customer is multi-passionate women, businesses and creatives that refuse to blend in. They’re building bold, original brands and creating work and lives that feel deeply aligned with who they are. They’re ready to be seen for their incredible gifts and offerings, and they value authenticity, creativity, fun and ambition.
What was your main goal for purchasing Good In Business?
I knew I needed a major shake-up but felt stuck in how to actually move forward. I wanted someone who would give it to me straight, and after following and taking part in a few of Peta’s offerings over the years, I knew she was that person. My business felt like it was on the verge of an evolution and upgrade, and I wanted support to help me move through that next level with more clarity and confidence.
Did the program help you achieve your goal?
How does your business look now?
Yes! I have a clear business road map ahead of me! I’ve changed my offers and pricing, and know where I need to focus my energy and attention to hit my new stretch revenue goal. My mindset has shifted, and my confidence has grown as a result of being in Good in Business, and I finally feel like I’m not just throwing shit at the wall. I have a framework and a system!
“My business felt like it was on the verge of an evolution and upgrade, and I wanted support to help me move through that next level with more clarity and confidence.”
What has been your most audacious move in the last 8 weeks?
Definitely doubling my revenue goal and giving myself permission to raise my prices. I’ve pitched to larger companies for podcast sponsorships, let go of offerings I wasn’t excited about anymore, and finally launched a mini course I’d been sitting on for months.
What were your top three wins?
+ Raising my standards AND my prices.
+ Feeling more confident and excited about my offers, shifting my clientele, and knowing exactly what I need to do to hit my revenue goal
+ Feeling more confident and ready to go full force!
Did you have a money win?
Yes – definitely price increases and 100% feel better about what I’m charging and knowing that it’s profitable (that hourly calculator was genius and showed me that I was really undercharging and could NOT scale my business if I kept it at that rate.) I’ve created my biggest package ($14,000) for women who want quarterly photoshoots!
What made you decide to go with us over other service providers?
PETA’S A VIBE! lol I love how direct and unapologetic Peta is…. and I felt 110% confident that I would level up with her advisory. I know people who’ve worked with her and have gotten killer results – and I also knew that she’d push me to do the things I’ve been wanting to do but slacking on (hello, price increase).
“Most audacious move: Definitely doubling my revenue goal and giving myself permission to raise my prices. I’ve pitched to larger companies for podcast sponsorships, let go of offerings I wasn’t excited about anymore, and finally launched a mini course I’d been sitting on for months.”
How long did it take you being in GIB to see results or a change in your business/yourself?
From the first call! Even just the first few reflection questions got me thinking deeper about what I really wanted my life and business to look like, and the changes I would need to make in order to get there. It was a beautiful wake up call. 🙂
Can you estimate the ROI from your GIB investment?
I’ll get back to you on this!
Why should someone join GIB?
Someone should join GIB if they want honest, direct guidance and practical support on how to create a profitable business and learn how to scale. The community aspect is awesome too – it’s really nice to be in a space with other business owners who are ambitious and setting big goals for themselves!
CONNECT WITH LESLIE CARVITTO
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