GGE: From $0 to $30,000 made with GGE
“My main goal was to build longevity for my business outside of social media. I recently launched a service to an email waitlist only and sold out — making $30,000.” — Caylin, founder of Pēpi & Parent
Company: Pēpi & Parent
The babe in charge: Caylin Dickson
Email software: Flodesk
List size: Pre GGE was ~500, is now ~2500
When you joined GGE, what quiz result did you get: Valerie
What do you sell?
I am a infant sleep specialist AKA a sleep consultant, and I help tired parents get more rest!
Who is your customer?
Tired Mums & Dads with babies and children aged 0-12, although the majority of my clients have children under 3 years of age.
What problems did your business have before investing in Give Good Email?
Prior to GGE I had only recently started growing my email list. I had created a lead magnet and had a few people signing up to my list. I had the most basic of basic welcome sequences and was loving the format of email and as a data gal (postgraduate academic background) it was really fun looking at the metrics around email. I am in a very saturated industry, and I was worried about what would happen if I didn’t build my business outside of social media. I had never sent weekly emails, or communicated with clients outside of a DM!
What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
I had listened to a couple of podcast ep’s of Peta’s and was working closely with a colleague of hers. From a surface level, I loved her branding, messaging and her as a person. I downloaded a couple of freebies + her $35 offer and was like she knows her sh*t too. So, no brainer!
What was your main goal for purchasing Give Good Email and did we help you achieve it?
My main goal was to build longevity for my business outside of social media. Following a recent launch that was primarily to email I would say it has def helped me achieve it!
Prior to GGE, were you making money from email marketing?
Nope, none, zero, zilch (email was just for annoying spam from woolies)
After being in GGE, how much email revenue are you making?It is hard to establish how much of my sales come from email versus from socials. However, I recently launched a service to an email waitlist only and sold out — making $30,000.
What has been the BEST part of Give Good Email?
The fact I can dip in and out as I need to and that I have lifetime access. I feel like i’ve only consumed half of the content and already have so many wins!
How long did it take you being in GGE to see email results?
I’ve been in GGE less than 6 months, and I would say I was seeing noticeable results as soon as I started auditing my welcome sequence.
Implementing what you have learned from GGE, how much time have you saved a week from email?
A HUGE amount, I used to do every email by hand, now I have everything automated from post-purchase flows to collating testimonials.
Can you estimate the ROI from your GGE investment?
If I paid 3k and had a 30k launch you do the math pls Peta lol (Peta did the math lol — 900%)
Would you set us up with your friends and family? If so, how come?
Absolutely! I think not only is email slept on in the service based business industry, the format and content that Peta has created is magic.
CONNECT WITH PEPI AND PARENT:
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