Case Study: Expanding a Tassie-based business into an international brand
DANI FROM SUPER NATURAL COLLECTIVE CAME TO ME WITH THE INITIAL GOAL OF FILLING HER NEXT TEACHER TRAINING. I ENCOURAGED HER TO THINK BIG AND GET CURIOUS ON HOW WE COULOD TURN SNC INTO AN INTERNATIONAL BRAND.
Dani did the hard work by clocking up 14 years teaching experience and getting her courses recognised by Fitness Australia. Of course I could see this babe going global, so it seemed like a fitting next move.
THE DESIRES:
➸ Fill teacher training
➸ Develop corporate Pilates offerings for Tasmanian-based businesses
➸ Expand Australia-wide with zoom-based wellness workshops
➸ Taking teacher training global by taking in-person teacher training and putting it online.
THE SOLUTION:
In order to achieve the above, we worked together for 2x one month consulting packages and we focussed on the following:
➸ Automation strategy for online teacher training
➸ Local lead generation ideas to fill Tasmanian-based teacher training
➸ Creating onboarding automations for online students
➸ Creation, pricing, and messaging for corporate offerings
➸ Customer journey mapping
➸ Entrepreneurial mindset work.
GOOD THINGS TAKE TIME. AND DANI GETS THIS. JUST LIKE HOW PILATES WILL TRANSFORM YOUR LIFE WITH CONSISTENT EFFORT, THE SAME CAN BE SAID WHEN YOU HAVE A BIG GOAL YOU’RE WORKING TOWARDS.
Work of this calibre isn’t going to go from ideation to sold out in a month. I was honoured to work with Dani several times on the initial stages and planning of these two exciting revenue streams with major profit potential.
And for any Pilates goers, it’s only a matter of time before you experience a brilliant class taught by a Super Natural Collective graduate.
WE DIDN’T PAY HER TO SAY IT:
“Peta helped me to think big for my business. More than just practical stuff, I realised how far I could take Super Natural Collective which I hadn’t considered before.
My initial goal was to fill my next teacher training intake, but the ideas, advice, and all the practical help we worked on will flow into every teacher training I decide to run.
This year I’ve had successful teacher training intakes, mapped out my online teacher training with a big focus on student success, refined the student journey through the course, and mapped out all the automations.
By focussing on the bigger picture of where SNC is going, I’m making decisions with scale in mind so I don’t have to do things twice.
I’ve achieved so much this year because the belief Peta has in me carried over to me believing in myself and the big vision I now have for my brand.”
