GGE: Wine company drinks up email sales
“As I WFH remotely from my actual team that don’t do email, the GGE community is like my own office of people who just get it.” — Natasha Driscoll, Marketing and Digital Communications Manager for Koonara Wines
Company: Koonara.com
The babe in charge: Natasha Driscoll, Marketing and Digital Communications Manager for Koonara Wines
Email software: Klaviyo
List size: 4000
When you joined GGE, what quiz result did you get: Valerie
What do you sell?
Super tasty small batch wines that are low in sulphur, vegan friendly and some are even certified organic.
Who is your customer?
Any one who loves a glass of vino.
What problems did your business have before investing in Give Good Email?
Lack of quality support with finer details like segmenting, list cleaning, and flow building.
What made you decide to go with us over other service providers? We get we’re shit hot, but what was the reasoning for saying HELL YEAH to Give Good Email?
The overall vibe: Peta delivers her content and training in a way that’s clear to understand and is easy to implement. The level of support she offers is brilliant. As a bonus, she is also fun and engaging given banging on about email isn’t the most exciting thing in the world.
What was your main goal for purchasing Give Good Email and did we help you achieve it?
Yes you did! I purchased Give Good Email so we would have lifetime access to support, ideas, and strategy. Give Good Email delivers.
Prior to GGE, were you making money from email marketing?
Yes, we were.
After being in GGE, how much email revenue are you making?
More, but I’m not sure specifically how much more. Although the Black Friday advice you gave definitely saw some uplift — given I don’t have access to Mailchimp data anymore, and our purchase of GGE was timed with the Klaviyo onboarding, it’s hard to say but it’s more.
What has been the BEST part of Give Good Email?
The FB group, the live calls. The fact there is a group of people all just there to support and spitball ideas with. As I WFH remotely from my actual team that don’t do email the GGE community is like my own office of people who just get it.
How long did it take you being in GGE to see email results?
I took stuff away instantly — re-list warming, list cleaning, segmenting,
Implementing what you have learned from GGE, how much time have you saved a week from email?
Gosh I’m not sure I can quantify that.
Can you estimate the ROI from your GGE investment?
Nope, sorry.
Would you set us up with your friends and family? If so, how come?
I would def recommend and talk about you to anyone who was in the industry or had a side hustle and wanted to scale.
CONNECT WITH KOONARA WINES:
Instagram | Website
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